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Method and system for dynamically modifying an electronic campaign based on network activity

  • US 20030163343A1
  • Filed: 02/27/2002
  • Published: 08/28/2003
  • Est. Priority Date: 02/27/2002
  • Status: Abandoned Application
First Claim
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1. A method of eliciting a response comprising:

  • identifying the available network capacity for transmitting electronic content and receiving consumer responses to said transmitted electronic content;

    transmitting electronic content over the network according to a predetermined electronic campaign;

    concurrently determining the effectiveness of the electronic campaign by identifying consumer responses to said transmitted electronic content; and

    dynamically modifying the electronic campaign according to said determined effectiveness of the electronic campaign and said identified available network capacity.

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