Method and system for dynamically modifying an electronic campaign based on network activity
First Claim
1. A method of eliciting a response comprising:
- identifying the available network capacity for transmitting electronic content and receiving consumer responses to said transmitted electronic content;
transmitting electronic content over the network according to a predetermined electronic campaign;
concurrently determining the effectiveness of the electronic campaign by identifying consumer responses to said transmitted electronic content; and
dynamically modifying the electronic campaign according to said determined effectiveness of the electronic campaign and said identified available network capacity.
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Accused Products
Abstract
The invention disclosed herein provides a method for eliciting a response to an electronic campaign. The method can include identifying the available network capacity for transmitting electronic content and receiving consumer responses to the transmitted electronic content. The electronic content can be transmitted over the network at a predetermined rate. Concurrently therewith, the effectiveness of transmitting the electronic content can be determined by identifying consumer responses to the transmitted electronic content. The electronic campaign can be dynamically modified according to the determined effectiveness of the electronic campaign and the identified available network capacity.
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Citations
23 Claims
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1. A method of eliciting a response comprising:
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identifying the available network capacity for transmitting electronic content and receiving consumer responses to said transmitted electronic content;
transmitting electronic content over the network according to a predetermined electronic campaign;
concurrently determining the effectiveness of the electronic campaign by identifying consumer responses to said transmitted electronic content; and
dynamically modifying the electronic campaign according to said determined effectiveness of the electronic campaign and said identified available network capacity. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for eliciting responses comprising:
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at least one delivery application for formatting electronic content and transmitting said electronic content to consumers over a computer communications network;
a network analysis component configured to determine available network capacity according to, at least in part, said transmitted electronic content and consumer responses to said transmitted electronic content, and to balance the network load according to said determined available network capacity;
a meter configured to determine the effectiveness of transmitting the electronic content by identifying consumer responses to said transmitted electronic content, and to dynamically modify the rate at which said electronic content is transmitted over the network according to said determined effectiveness and the available network capacity. - View Dependent Claims (12, 13)
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14. A machine-readable storage having stored thereon, a computer program having a plurality of code sections, said code sections executable by a machine for causing the machine to perform the steps of:
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identifying the available network capacity for transmitting electronic content and receiving consumer responses to said transmitted electronic content;
transmitting electronic content over the network according to a predetermined electronic campaign;
concurrently determining the effectiveness of the electronic campaign by identifying consumer responses to said transmitted electronic content; and
dynamically modifying the electronic campaign according to said determined effectiveness of the electronic campaign and said identified available network capacity. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23)
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Specification