Apparatus for distributing an advertisement

• US 20030163359A1
• Filed: 02/13/2003
• Published: 08/28/2003
• Est. Priority Date: 02/28/2002
• Status: Abandoned Application

• Current Assignee: Hitachi, Ltd.
• Original Assignee: Hitachi, Ltd.
• Inventors: Kanesaka, Takashi
• Application Number:
  US10/365,406
• Publication Number:
  US 20030163359A1
• Time in Patent Office: Days
• US Class Current: 705/8
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

An advertisement distributing apparatus 21 capable of sending e-mails to cellular telephones, which comprises a registrant file 41 for registering users possessing cellular telephones, a purchase history file 42 for compiling purchase histories, a behavior pattern file 43 for compiling the behaviors of registrants using GPS (Global Positioning Systems), a registrant needs file 44 comprising genres and the like set by registrants, and an advertisement request file 46 containing advertisement data to be distributed, and being constituted such that registrants to whom advertisements are to be distributed are extracted from purchase history file 42 and behavior pattern file 43, as well as from advertisement request file 46.

Claims

1. An advertisement distributing apparatus comprising a processing portion for distributing an advertisement to mobile communications devices, wherein said advertisement distributing apparatus further comprising:

a registrant file for registering people that receive the distribution of said advertisements;

a purchase history file for compiling histories of purchases realized as a result of said advertisements;

a behavior pattern file for compiling the behaviors of registrants by utilizing GPS (Global Positioning Systems);

a needs file for registering information set for advertisements that said registrants want distributed; and

an advertisement request file for storing data on advertisements to be distributed, and target data for specifying said advertisement targets,

wherein registrants to whom said advertisements are to be distributed are extracted from said purchase history file, said behavior pattern file, said needs file, and said target data.

2. The advertisement distributing apparatus according to claim 1, wherein said needs file is constituted to contain the results of registrant-selected settings regarding whether or not a purchase history can be compiled for creating said purchase history file, whether or not behavior patterns can be compiled for creating said behavior patterns file, and whether or not the distribution of said advertisements can be received.

3. A method for distributing advertisements to mobile communications devices, comprising the steps of:

classifying said registrants into a plurality of groups by analyzing the behavior of said registrants based on registrant histories of purchases of products and services, the locations of said registrants acquired using GPS, and information set regarding advertisements that said registrants want distributed;

sorting said groups by target data specifying advertisement targets; and

distributing said advertisements in accordance with the present locations of said registrants belonging to sorted said groups.

4. The advertisement distributing method according to claim 3, wherein said purchase histories are created by compiling the histories of non-purchases of either products or services relative to distributed said advertisements.

5. A mobile communications device that utilizes GPS, said mobile communications device being constituted such that there are settings in said mobile communications device for receiving advertisements, and the propriety setting for advertisement distribution, the propriety setting for compiling records of purchases of products or services, and the propriety setting for compiling location records for said mobile communications device are arranged on a display portion, and the results of these settings are displayed in a distinguishable condition.