System and method for presenting information over time to a user
First Claim
1. A system for presenting information over time to a user, comprising:
- processing means arranged to store presentation information and control information;
means, responsive to the presentation information and the control information, to produce a presentation which includes at least one prompt to the user at at least one point during the presentation;
a user appliance arranged to deliver the presentation over time to the user;
said user appliance arranged to communicate to the processing means whether the user provided a desired response within a predefined period during and/or after each prompt;
said processing means arranged to credit the user with having paid attention to the information upon being notified by the user appliance that the desired response was received within the predefined period.
2 Assignments
0 Petitions
Accused Products
Abstract
A system and method for presenting information over time to a user over a computer network (12), in which a server (14) stores presentation information (22) and control information (24). The user'"'"'s computer (10) is responsive to the presentation information (22) and the control information (24), to produce a presentation which includes at least one prompt to the user at at least one randomly determined point during the presentation and to deliver the presentation to the user. The computer (10) also communicates to the server (14) whether the user provided a desired response within a predefined period during and/or after each prompt, following which the server (14) credits the user with having watched the information.
24 Citations
37 Claims
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1. A system for presenting information over time to a user, comprising:
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processing means arranged to store presentation information and control information;
means, responsive to the presentation information and the control information, to produce a presentation which includes at least one prompt to the user at at least one point during the presentation;
a user appliance arranged to deliver the presentation over time to the user;
said user appliance arranged to communicate to the processing means whether the user provided a desired response within a predefined period during and/or after each prompt;
said processing means arranged to credit the user with having paid attention to the information upon being notified by the user appliance that the desired response was received within the predefined period. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for presenting information over time to a user, comprising:
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presenting said information over time to the user;
providing a prompt to the user at at least one point during the presentation of said information;
determining whether the user provides a desired response within a predefined period during and/or after each prompt; and
crediting the user with having paid attention to the information only if the user provides all desired responses. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A computer-readable media having computer software stored thereon, the computer software arranged, when executed in a computer to perform method steps for presenting information over time to a user, the method steps comprising:
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presenting said information over time to the user;
providing a prompt to the user at at least one point during the presentation of said information;
determining whether the user provides a desired response within a predefined period during and/or after each prompt; and
crediting the user with having paid attention to the information only if the user provides all desired responses. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34)
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35. A computer-implemented method for ensuring that a user pays attention to an advertisement, the method comprising the steps of:
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receiving, at a user computer, presentation information and control information, the presentation information including the advertisement;
presenting the advertisement to the user at the user computer in accordance with the presentation information;
at the user computer and in accordance with the control information, outputting at least one prompt while the advertisement is presented to the user;
at the user computer, enabling the user to respond to the at least one prompt while the advertisement is presented to the user to signify that the user paid attention to the advertisement; and
communicating the response of the user to a remote server. - View Dependent Claims (36)
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37. A system for recording whether a user pays attention to an advertisement, the user operating a user computer coupled to a communications network, the system comprising:
a server computer coupled to the communications network, the server computer storing presentation information and control information; and
a computer program, operating upon the user computer, said computer program adapted to receive the presentation information and the control information from the server via the communications network and thereafter output the presentation information to the user via the user computer such that a prompt is output to the user in conjunction with the presentation information in accordance with the control information, said computer program adapted to receive a signal from the user in response to the prompt and thereafter communicate the signal via the communications network to the server computer.
Specification