Delivering content and advertisement
First Claim
1. A method of delivering content and advertisement, the method comprising:
- receiving a request for a target web page;
sending, in response to the request for the target web page, a frames page comprising a plurality of frames and a frames page program module, wherein the plurality of frames comprises a content frame and an advertisement frame;
receiving a request to load the content frame;
sending content to load the content frame, wherein the content comprises the target web page;
receiving a request to load the advertisement frame; and
sending an advertisement to load the advertisement frame.
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Accused Products
Abstract
A method and apparatus for delivering content and advertisement is described. In one embodiment, the method includes: receiving a request for a target web page; sending, in response to the request for the target web page, a frames page including a plurality of frames and a frames page program module, where the plurality of frames comprises a content frame and an advertisement frame; receiving a request to load the content frame; sending content to load the content frame, where the content includes the target web page; receiving a request to load the advertisement frame; and sending an advertisement to load the advertisement frame. In another embodiment, the method includes: receiving a request for a target web page; sending, in response to the request for the target web page, a web page that causes, directly or indirectly, establishing a frames page including a plurality of frames and a frames page program module, where the plurality of frames includes a content frame and an advertisement frame; receiving a request to load the content frame, where the request to load the content frame is prompted by the frames page program module; sending content to load the content frame, where the content includes the target web page; receiving a request to load the advertisement frame, where the request to load the advertisement frame is prompted by the frames page program module; and sending an advertisement to load the advertisement frame.
176 Citations
32 Claims
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1. A method of delivering content and advertisement, the method comprising:
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receiving a request for a target web page;
sending, in response to the request for the target web page, a frames page comprising a plurality of frames and a frames page program module, wherein the plurality of frames comprises a content frame and an advertisement frame;
receiving a request to load the content frame;
sending content to load the content frame, wherein the content comprises the target web page;
receiving a request to load the advertisement frame; and
sending an advertisement to load the advertisement frame. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A method of delivering content and advertisement, the method comprising:
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receiving a request for a target web page;
sending, in response to the request for the target web page, a web page that causes, directly or indirectly, establishing a frames page comprising a plurality of frames and a frames page program module, wherein the plurality of frames comprises a content frame and an advertisement frame;
receiving a request to load the content frame, wherein the request to load the content frame is prompted by the frames page program module;
sending content to load the content frame, wherein the content comprises the target web page;
receiving a request to load the advertisement frame, wherein the request to load the advertisement frame is prompted by the frames page program module; and
sending an advertisement to load the advertisement frame. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27)
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28. A method of delivering content and advertisement, the method comprising:
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receiving a request for a target web page; and
sending, in response to the request, a modified target web page, wherein a hyperlink in the modified target web page has a corresponding hyperlink in the target web page, wherein the corresponding hyperlink references a first server, further wherein a request using the hyperlink in the modified target web page is directed to a server other than the first server, further wherein the modified target web page includes code that, upon a hyperlink click on the modified target web page, invokes functionality of a frames page program module to resize a content frame and an advertisement frame. - View Dependent Claims (29, 30, 31, 32)
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Specification