On-line web traffic sampling
First Claim
1. A method for tracking and reporting traffic activity on a web site, comprising:
- storing a web page on a first server coupled to a network;
requesting the web page from a visitor computer;
selecting the visitor computer and/or visitor for inclusion or non-inclusion within a sample group, said sample group being a subset of total traffic to the web site;
storing on the visitor computer a selection indicator associating with the inclusion or non-inclusion; and
tracking traffic activity to the web site from the visitor computer and/or visitor only if the visitor computer and/or visitor is a member within the sample group, otherwise ignoring the traffic activity from the visitor computer and/or visitor.
6 Assignments
0 Petitions
Accused Products
Abstract
A method for tracking and reporting traffic activity on a web site first comprises storing a web page on a first server coupled to a network. When the web page is requested from a visitor computer, the visitor computer is selected (or not selected) for inclusion within a sample group, where the sample group is only a subset of the total traffic to the web site. A selection indicator is stored on the visitor computer associated with this selection. Data mining code within the web site is operated or not operated depending upon the value of the selection indicator. The data mining code is operated, and the activity of the visitor computer on the web site consequently tracked only if the visitor computer is selected as a member within the sample group, otherwise the data mining code is not operated and no traffic activity is generated.
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Citations
18 Claims
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1. A method for tracking and reporting traffic activity on a web site, comprising:
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storing a web page on a first server coupled to a network;
requesting the web page from a visitor computer;
selecting the visitor computer and/or visitor for inclusion or non-inclusion within a sample group, said sample group being a subset of total traffic to the web site;
storing on the visitor computer a selection indicator associating with the inclusion or non-inclusion; and
tracking traffic activity to the web site from the visitor computer and/or visitor only if the visitor computer and/or visitor is a member within the sample group, otherwise ignoring the traffic activity from the visitor computer and/or visitor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for tracking and reporting traffic activity on a web site comprising the steps of:
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storing a web page on a first server coupled to a wide area network, said web page having web page code and data mining code including a cookie processing script;
uploading the web page to a visitor computer responsive to a request over the wide area network from the visitor computer;
operating the cookie processing script on the web browsing data to obtain at least one new cookie value, said new cookie value including a visitor selection value; and
storing the new cookie on the visitor computer including the new cookie value. - View Dependent Claims (11, 12, 13, 14)
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15. A method for tracking and reporting traffic activity on a web site stored on a web site server, comprising:
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receiving a request at the web site server for a web page from a visitor computer;
determining whether the request is classified within a sample group; and
returning the web page and associated data mining code for operating on the visitor computer if the request is within the sample group, otherwise returning just the web page. - View Dependent Claims (16, 17, 18)
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Specification