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On-line web traffic sampling

  • US 20030163563A1
  • Filed: 02/27/2002
  • Published: 08/28/2003
  • Est. Priority Date: 02/27/2002
  • Status: Active Grant
First Claim
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1. A method for tracking and reporting traffic activity on a web site, comprising:

  • storing a web page on a first server coupled to a network;

    requesting the web page from a visitor computer;

    selecting the visitor computer and/or visitor for inclusion or non-inclusion within a sample group, said sample group being a subset of total traffic to the web site;

    storing on the visitor computer a selection indicator associating with the inclusion or non-inclusion; and

    tracking traffic activity to the web site from the visitor computer and/or visitor only if the visitor computer and/or visitor is a member within the sample group, otherwise ignoring the traffic activity from the visitor computer and/or visitor.

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