Advertisement time frame transaction method and system

• US 20030163810A1
• Filed: 01/15/2003
• Published: 08/28/2003
• Est. Priority Date: 11/13/2000
• Status: Abandoned Application

• Current Assignee: ABT Holding Company (Athersys, Inc.)
• Original Assignee: Dentsu Incorporated (Dentsu Group, Inc.)
• Inventors: Yukawa, Tomohiko, Iijima, Akio
• Application Number:
  US10/342,791
• Publication Number:
  US 20030163810A1
• Time in Patent Office: Days
• US Class Current: 725/23
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

The present invention provides an advertisement time-frame transaction system comprising assigning means for selecting a viewer according to information about viewers and allowing an advertiser of an advertisement to assign an advertisement-viewing reward to the advertisement for the selected viewer, designating means for allowing the selected viewer to designate whether he/she will view the advertisement having the assigned advertisement-viewing reward, and hanging means for allowing the advertiser to change the advertisement-viewing reward of the advertisement in real time, depending on the information about the designation to be provided from the designating means when the viewer has designated whether he/she views the advertisement.

Claims

1. An advertisement time-frame transaction system comprising:

assigning means for selecting a viewer according to information about viewers and allowing an advertiser of an advertisement to assign an advertisement-viewing reward to said advertisement for said selected viewer;

designating means for allowing said selected viewer to designate whether he/she will view said advertisement having said assigned advertisement-viewing reward; and

changing means for allowing said advertiser to change the advertisement-viewing reward of said advertisement in real time, depending on the information about the designation to be provided from said designating means when said viewer has designated whether he/she views said advertisement.

2. An advertisement time-frame transaction system as defined in claim 1, which further includes a terminal having a display unit,

wherein said assigning means includes:

an advertisement information database for storing a plurality of information about advertisements and information about corresponding advertisement-viewing rewards;

matching-advertisement selecting means for selecting the information about one or more advertisements matching with said viewer and the information about corresponding one or more advertisement-viewing rewards, from said advertisement information database according to a given condition; and

advertisement-select-screen producing means for producing an advertisement select screen according to given information and instructing said terminal to display said advertisement select screen on said display unit.

3. An advertisement time-frame transaction system as defined in claim 1, wherein said designating means includes:

viewing-style-information producing means for allowing said viewer to produce viewing style information about a style of viewing the advertisement, according to the information displayed on said advertisement select screen of said display unit, when said viewer designates to view the advertisement having the assigned advertisement-viewing reward;

advertisement-insert-position-information producing means for producing advertisement-insert-position information about an advertisement insert position where said designated advertisement is to be inserted, according to said viewing style information received from said viewing-style-information producing means; and

advertisement-insert-instruction-information producing means for producing advertisement-insert-instruction information about an instruction of inserting said advertisement, according to said viewing style information received from said viewing-style-information producing means.

4. An advertisement time-frame transaction system as defined in claim 3, which further includes:

an advertisement server for providing a data of the designated advertisement for the corresponding advertisement insert position according to said advertisement-insert-instruction information; and

a contents server for producing a combination data of said advertisement data received from said advertisement server and a contents data stored in said contents server according to said advertisement-insert-position information and said advertisement data, and instructing said terminal to display said contents with said advertisement on said display unit according to said combination data.

5. An advertisement time-frame transaction system as defined in claim 2, wherein said changing means includes:

modifying means for allowing said advertiser to modify the advertisement-viewing reward of the advertisement when said viewer has not designated to view the advertisement having the assigned advertisement-viewing reward; and

modified-advertisement-select-screen producing means for producing information corresponding to said advertisement-viewing reward modified by said modifying means, and instructing said terminal to display said information on said advertisement select screen of said display unit in real time.

6. An advertisement time-frame transaction system as defined in claim 1, which further includes:

a customer information database for storing information about customers including said viewer;

an individual-customer-based advertisement viewing record database for storing individual-customer-based advertisement viewing record information about a viewing record of advertisements for each of the customers including said viewer;

advertisement-recommendation entering means for entering advertisement recommendation information about one or more recommended advertisements; and

recommended-advertisement priority determining means for producing information about a priority of said recommended advertisements, according to said advertisement recommendation information entered from said advertisement-recommendation entering means, said customer information of said viewer stored in said customer information database, and said individual-customer-based advertisement viewing record information of said viewer stored in said individual-customer-based advertisement viewing record database.

7. An advertisement time-frame transaction system as defined in claim 1, which further includes viewing state searching means for searching information about a viewing record of said advertisement,

wherein said changing means is adapted to allows said advertiser to determine if the advertisement-viewing reward for each of advertisement-viewing conditions imposed by the advertiser should be changed, depending on said viewing record of said advertisement searched by said viewing state searching means and to change said advertisement-viewing reward depending on the information about said determination.

8. An advertisement time-frame transaction method comprising the steps of:

selecting a viewer according to information about viewers;

allowing an advertiser of an advertisement to assign an advertisement-viewing reward to said advertisement for said selected viewer;

allowing said selected viewer to designate whether he/she will view said advertisement having said assigned advertisement-viewing reward;

when said viewer has designated whether he/she views said advertisement, allowing said advertiser to change the advertisement-viewing reward of said advertisement in real time, depending on the information about said designation.

9. An advertisement time-frame transaction method as defined in claim 8, wherein said assigning step includes the steps of:

storing a plurality of information about advertisements and information about corresponding advertisement-viewing rewards in an advertisement information database;

selecting the information of one or more advertisements matching with said viewer and the information about corresponding one or more advertisement-viewing rewards, from said advertisement information database according to a given condition; and

producing an advertisement select screen according to given information and instructing a terminal to display said advertisement select screen on a display unit of said terminal.

10. An advertisement time-frame transaction method as defined in claim 8, wherein said designating step includes the steps of:

when said viewer designates to view the advertisement having the assigned advertisement-viewing reward, allowing said viewer to produce viewing style information about a style of viewing the advertisement, according to the information displayed on said advertisement select screen of said display unit;

producing advertisement-insert-position information about an advertisement insert position where said designated advertisement is to be inserted, according to said produced viewing style information; and

producing advertisement-insert-instruction information about an instruction of inserting said advertisement, according to said produced viewing style information.

11. An advertisement time-frame transaction method as defined in claim 10, which further includes the steps of:

providing a data of the designated advertisement for the corresponding advertisement insert position according to said advertisement-insert-instruction information; and

producing a combination data of said advertisement data and a contents data according to said advertisement-insert-position information and said advertisement data, and instructing said terminal to display said contents with said advertisement on said display unit according to said combination data.

12. An advertisement time-frame transaction method as defined in claim 9, wherein said changing step includes the steps of:

when said viewer has not designated to view the advertisement having the assigned advertisement-viewing reward, allowing said advertiser to modify the advertisement-viewing reward of said advertisement; and

producing information corresponding to said modified advertisement-viewing reward, and instructing said terminal to display said information on said advertisement select screen of said display unit in real time.

13. An advertisement time-frame transaction method as defined in claim 8, which further includes the steps of:

storing information about customers including said viewer, in a customer information database;

storing individual-customer-based advertisement viewing record information about a viewing record of advertisements for each of the customers including said viewer, in an individual-customer-based advertisement viewing record database;

entering advertisement recommendation information about one or more recommended advertisements; and

producing information about a priority of said recommended advertisements, according to said entered advertisement recommendation information, said customer information of said viewer stored in said customer information database, and said individual-customer-based advertisement viewing record information of said viewer stored in said individual-customer-based advertisement viewing record database.

14. An advertisement time-frame transaction method as defined in claim 8, which further includes the step of searching information about a viewing record of said advertisement,

wherein said changing step includes the step of allowing said advertiser to determine if the advertisement-viewing reward for each of advertisement-viewing conditions imposed by the advertiser should be changed, depending on said viewing record of said advertisement searched by said viewing state searching means and to change said advertisement-viewing reward depending on the information about said determination.