METHOD AND SYSTEM FOR PROVIDING RELEVANT ADVERTISEMENT INTERNET HYPERLINKS
First Claim
1. A method of advertising a first web site having content on a second web site, comprising:
- providing a first web site database having a plurality of first web site categories and a description of the content of the first web site;
assigning the first web site to at least one of the first web site categories thereby defining a first category assignment;
designating, in each respective first web site category, the first web site that is willing to award a greatest compensation amount a highest priority first web site;
determining a relevant first web site category by comparing the second web site to the first web site categories; and
displaying the description of the content for the highest priority first web site of the relevant first web site category on the second web site.
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Accused Products
Abstract
A method and system of providing a hyperlink to a first web site on a second web site comprising providing a first web site database having a plurality of first web site categories and a description of the content of the first web site, assigning the first web site to at least one of the first web site categories thereby defining a first category assignment, designating, in each respective first web site category, the first web site that is willing to award a greatest compensation amount a highest priority first web site, determining a relevant first web site category by comparing the second web site to the first web site categories, and displaying the description of the content for the highest priority first web site of the relevant first web site category on the second web site.
81 Citations
26 Claims
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1. A method of advertising a first web site having content on a second web site, comprising:
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providing a first web site database having a plurality of first web site categories and a description of the content of the first web site;
assigning the first web site to at least one of the first web site categories thereby defining a first category assignment;
designating, in each respective first web site category, the first web site that is willing to award a greatest compensation amount a highest priority first web site;
determining a relevant first web site category by comparing the second web site to the first web site categories; and
displaying the description of the content for the highest priority first web site of the relevant first web site category on the second web site. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method of providing a hyperlink to a first web site having content on a second web site, comprising:
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providing a first web site database having a plurality of first web site categories and a description of the content of the first web site;
assigning the first web site to at least one of the first web site categories thereby defining a first category assignment;
designating, in each respective first web site category, the first web site that is willing to award a greatest compensation amount a highest priority first web site;
determining a relevant first web site category by comparing the second web site to the first web site categories;
displaying the description of the content for the highest priority first web site of the relevant first web site category on the second web site;
displaying a hyperlink to the highest priority first web site of the relevant first web site category on the second web site; and
awarding the second web site at least a portion of the greatest compensation amount if an Internet user is directed to the highest priority first web site via the hyperlink. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
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24. A system for placing a hyperlink to a first web site having content on a second web site, comprising:
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a first web site database having a plurality of first web site categories and a description of the content of the first web site wherein the first web site is assigned to at least one of the first web site categories thereby defining a first web site assignment;
a means for determining a greatest compensation amount each respective first web site is willing to award including a bid management system for allowing each respective first web site to submit compensation amounts in the form of bids against each other first web site within a respective first web site category wherein the first web site with the greatest compensation amount is designated a highest priority first web site for the respective first web site category; and
a hyperlink to the highest priority first web site of a relevant first web site category being disposed on the second web site wherein the relevant first web site category is determined by comparing the second web site to the first web site categories, the hyperlink having the description of the content for the highest priority web site of the relevant first web site category. - View Dependent Claims (25, 26)
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Specification