Customization of promotional material through use of programmable radio frequency identification technology
First Claim
Patent Images
1. A method comprising the steps of:
- communicating with a radio frequency identification (“
RFID”
) device, wherein the RFID device is associated with an item;
selecting an incentive for the item; and
programming the incentive into the RFID device at one of the following events;
point-of-decision to purchase the item, point-of-purchase of the item, or point-of-distribution of the item.
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Accused Products
Abstract
A device communicates with a radio frequency identification (“RFID”) device (102) that is associated with an item (500). The device selects a promotional incentive for the item (500) and programs the promotional incentive into the RFID device (102) at one of the following events: point-of-decision to purchase the item, point-of-purchase of the item, or point-of-distribution of the item.
129 Citations
26 Claims
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1. A method comprising the steps of:
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communicating with a radio frequency identification (“
RFID”
) device, wherein the RFID device is associated with an item;
selecting an incentive for the item; and
programming the incentive into the RFID device at one of the following events;
point-of-decision to purchase the item, point-of-purchase of the item, or point-of-distribution of the item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A method comprising the steps of:
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communicating with a radio frequency identification (“
RFID”
) device, wherein the RFID device is associated with an item;
selecting an incentive for the item;
displaying the incentive on a user device;
downloading the incentive into the user device at point-of-decision to purchase the item; and
applying the incentive to the item at point-of-purchase of the item.
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24. The method of clam 23 further comprising the step of receiving an indication that a decision to purchase the item has been made prior to the steps of downloading and applying.
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25. A method comprising the steps of:
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communicating with a plurality of radio frequency identification (“
RFID”
) devices in a given area;
identifying a first set of RFID devices that are in the given area at a first time;
identifying a second set of RFID devices that are in the given area at a second time, wherein the second time is different than the first time;
identifying a third set of RFID devices that are in the given area at a third time, wherein the third time is different than the second time; and
determining a fourth set of RFID devices that present in the third set but not in the second set. - View Dependent Claims (26)
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Specification
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Current AssigneeMotorola, Inc. (Motorola Solutions, Inc.)
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Original AssigneeMotorola, Inc. (Motorola Solutions, Inc.)
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InventorsRakers, Patrick L., Rachwalski, Richard Stanley, Collins, Timothy James, Wodka, Joseph F.
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Application NumberUS10/092,106Publication NumberTime in Patent OfficeDaysField of SearchUS Class Current705/14CPC Class CodesG06Q 20/387 Payment using discounts or ...G06Q 30/02 Marketing; Price estimation...G06Q 30/0224 based on user historyG06Q 30/0235 constrained by time limit o...G06Q 30/0238 at point-of-sale [POS]
