×

Methods, systems, and articles of manufacture for managing the delivery of content

  • US 20030171990A1
  • Filed: 12/19/2002
  • Published: 09/11/2003
  • Est. Priority Date: 12/19/2001
  • Status: Abandoned Application
First Claim
Patent Images

1. A method for allocating impressions of content in a system including a server configured to manage access to a set of documents, the method comprising:

  • storing historical data reflecting previous access or attempts to access at least one of the documents;

    estimating future traffic for a document included in the set of documents using the stored historical data and seasonality characteristics associated with the previous access or attempts to access the at least one of the documents;

    determining whether content associated with a targeting criterion may be allocated to a content delivery campaign;

    allocating impressions of the content to the campaign based on the determination and the estimated future traffic; and

    delivering the content for the campaign in accordance with the impression allocations.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×