Apparatus and method for advertising in a multimedia environment

• US 20030171991A1
• Filed: 01/21/2003
• Published: 09/11/2003
• Est. Priority Date: 01/22/2002
• Status: Abandoned Application

• Current Assignee: Michael Scott Robbins
• Original Assignee: Michael Scott Robbins
• Inventors: Robbins, Michael Scott
• Application Number:
  US10/348,092
• Publication Number:
  US 20030171991A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The present invention is a method and apparatus to insert unavoidable audiovisual advertisements for content providers such as radio station streamcasters. When a person clicks on content provider'"'"'s website to receive free content, the user must first pass through an audiovisual advertisement. If the user attempts to evade the commercial by minimizing the browser or alt-tab, then the advertisement stops and the user returns to the previous page. Subsequent advertisements require the user to watch the entire commercial before continuing with requested content. Once the commercial(s) finish, the user can access content requested and minimize the browser or alt-tab without interrupting content request. By requiring users pass through a gateway commercial, and making the terms of watching the commercial more strict, the present invention creates high value, homogeneous advertising units.

Claims

1. ) A method that leads to the effect of ceasing an advertisement and keeping user from receiving content requested when said user executes alt-tab keystroke during an advertisement.

2. ) A method that leads to the effect of ceasing an advertisement and keeping user from receiving content requested when said user during an advertisement clicks to minimize window.