Systems and methods for media audience measurement
First Claim
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1. A method for surveying media data audiences, comprising:
- communicating media data from a content server to a user system via a network;
communicating data gathering software associated with the media data from the content server to the user system via the network;
without user intervention, communicating an audience survey message from the user system under the control of the data gathering software to an audience surveying system;
in response to the audience survey message, communicating a survey presentation message from the audience surveying system to the user system, the survey presentation message including survey presentation instructions;
controlling the user system by means of the survey presentation instructions to produce a survey presentation for a media audience member;
receiving survey response data for an audience member in the user system; and
communicating the survey response data from the user system to the audience surveying system via the network.
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Abstract
The invention relates to systems and methods for use in carrying out media audience measurements. Media data and data gathering software are communicated to a user system from a content server. The user system communicates a media audience message to an audience surveying system which stores media audience data based on the media audience message.
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Citations
97 Claims
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1. A method for surveying media data audiences, comprising:
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communicating media data from a content server to a user system via a network;
communicating data gathering software associated with the media data from the content server to the user system via the network;
without user intervention, communicating an audience survey message from the user system under the control of the data gathering software to an audience surveying system;
in response to the audience survey message, communicating a survey presentation message from the audience surveying system to the user system, the survey presentation message including survey presentation instructions;
controlling the user system by means of the survey presentation instructions to produce a survey presentation for a media audience member;
receiving survey response data for an audience member in the user system; and
communicating the survey response data from the user system to the audience surveying system via the network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for surveying media data audiences, comprising:
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media data communicating means for communicating media data from a content server to a user system via a network;
software communicating means for communicating data gathering software associated with the media data from the content server to the user system via the network;
means for communicating an audience survey message without user intervention from the user system under the control of the data gathering software to an audience surveying system;
means for communicating a survey presentation message from the audience surveying system to the user system in response to the audience survey message, the survey presentation message including survey presentation instructions;
presenting means for producing a survey presentation for a media audience member under the control of the survey presentation instructions;
receiving means for receiving survey response data for an audience member in the user system; and
means for communicating the survey response data from the user system to the audience surveying system. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method for surveying media data audiences, comprising:
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receiving media data at a user system from a content server communicated via a network;
receiving data gathering software associated with the media data at the user system from the content server communicated via the network;
without user intervention, communicating a media audience message from the user system under the control of the data gathering software to an audience surveying system;
receiving a survey presentation message at the user system from the audience surveying system, the survey presentation message including survey presentation instructions;
controlling the user system by means of the survey presentation instructions to produce a survey presentation for an audience member;
receiving survey response data for an audience member in the user system; and
communicating the survey response data from the user system to the audience surveying system. - View Dependent Claims (22, 23, 24, 25, 26)
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27. A system for gathering and communicating media data audience survey data by means of a user system, comprising:
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means for receiving media data at a user system from a content server via a network;
means for communicating a media audience message without user intervention from the user system to a survey system indicating receipt of the media data;
presentation control means for controlling the user system to produce a survey presentation for an audience member based on a survey request message received from the survey system;
means for receiving survey response data for an audience member in the user system; and
means for communicating the survey response data from the user system to the survey system. - View Dependent Claims (28, 29, 30)
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31. A method for surveying media data audiences, comprising:
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receiving an audience survey message from a user system identifying media data received thereby from a content server;
producing user system eligibility data by assigning random value data to the user system and comparing the random value data to a predetermined sample size value;
in response to the audience survey message and based on the user system eligibility data, communicating a survey presentation message to the user system, the survey presentation message including survey presentation instructions; and
receiving survey response data from the user system. - View Dependent Claims (32, 33, 34, 35, 36, 37)
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38. A system for surveying media data audiences, comprising:
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means for receiving an audience survey message from a user system identifying media data received thereby from a content server;
means for producing user system eligibility data by assigning random value data to the user system and comparing the random value data to a predetermined sample size value;
means for communicating a survey presentation message to the user system in response to the audience survey message and based on the user system eligibility data, the survey presentation message including survey presentation instructions; and
means for receiving survey response data from the user system. - View Dependent Claims (39, 40, 41, 42, 43, 44)
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45. A method for gathering data for producing media data audience reports, comprising:
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communicating media data from a content server to a user system via a network;
communicating data gathering software associated with the media data from the content server to the user system via the network;
without user intervention, communicating a media audience message from the user system under the control of the data gathering software to an audience surveying system; and
storing media audience data in the audience surveying system based on the media audience message. - View Dependent Claims (46, 47, 48, 49, 50, 51)
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52. A system for gathering data for producing media data audience reports, comprising:
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media data communicating means for communicating media data from a content server to a user system via a network;
software communicating means for communicating data gathering software associated with the media data from the content server to the user system via the network;
media audience message communicating means for communicating a media audience message from the user system under the control of the data gathering software and without user intervention to an audience surveying system; and
means for storing media audience data in the audience surveying system based on the media audience message. - View Dependent Claims (53, 54, 55, 56, 57, 58)
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59. A method for producing data for use in preparing media data audience reports, comprising:
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receiving media data at a user system from a content server communicated via a network;
receiving data gathering software associated with the media data at the user system from the content server communicated via the network; and
communicating a media audience message from the user system under the control of the data gathering software and without user intervention to an audience surveying system. - View Dependent Claims (60, 61, 62, 63, 64)
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65. A system for producing data for use in preparing media data audience reports, comprising:
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media data receiving means for receiving media data at a user system from a content server communicated via a network;
software receiving means for receiving data gathering software associated with the media data at the user system from the content server communicated via the network; and
media audience message communicating means programmed by the data gathering software to communicate a media audience message without user intervention from the user system to an audience surveying system. - View Dependent Claims (66, 67, 68, 69, 70)
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71. A method of controlling a user system to provide media data usage data to an audience surveying system, comprising:
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communicating media data from a content server to a user system via a network; and
communicating data gathering software associated with the media data from the content server to the user system via the network;
wherein the data gathering software is communicated asynchronously with respect to the media data from the content server. - View Dependent Claims (72, 73, 74)
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75. A system for controlling a user system to provide media data usage data to an audience surveying system, comprising:
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means for communicating media data from a content server to a user system via a network; and
software communicating means for communicating data gathering software associated with the media data from the content server to the user system via the network;
wherein the software communicating means serves to communicate the data gathering software from the content server asynchronously with respect to the media data. - View Dependent Claims (76, 77, 78)
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79. A system for gathering data for measuring a media data audience, comprising:
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a user system; and
software received contemporaneously with media data and loaded onto the user system for communicating an indication of media data usage by the user system without user intervention. - View Dependent Claims (80, 81)
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82. A method of gathering data for a media data usage survey, comprising:
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producing random value data;
assigning the random value data to a media data user system;
producing selection data based on a desired sample size for a media usage survey;
determining whether the media data user system is eligible for the media usage survey based on the random value data and the selection data; and
if the media data user system is eligible for the media usage survey, including media usage data from the media data user system in the media usage survey. - View Dependent Claims (83, 84, 85, 86, 87, 88, 89)
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90. A system for gathering data for a media data usage survey, comprising:
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random value data producing means for producing random value data;
random value assigning means for assigning the random value data to a media data user system;
selection data producing means for producing selection data based on a desired sample size for a media usage survey;
eligibility determining means for determining whether the media data user system is eligible for the media usage survey based on the random value data and the selection data; and
means for including media usage data from the media data user system in the media usage survey on the condition that the media data user system is determined to be eligible for the media usage survey. - View Dependent Claims (91, 92, 93, 94, 95, 96, 97)
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Specification