Client-side multimedia content targeting system
First Claim
1. A process for targeting multimedia content to a viewer using a client system, comprising the steps of:
- providing a plurality of client systems;
tracking a viewer'"'"'s preferences on a client system;
wherein said client system profiles the viewer using said tracked preferences;
providing information receiving means on a client system for receiving information from a server relating to content to be broadcast in the future; and
providing content recording means on a client system for selecting content listed in said received information using said viewer profile.
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Accused Products
Abstract
A client-side multimedia content targeting system schedules the recording, storing, and deleting of multimedia content on a client system storage device. The invention accepts as input a prioritized list of program viewing preferences which is compared with a database of program guide objects that indicate when programs of interest are actually broadcast. The viewer may request that certain content be captured, which results in the highest possible priority for those content. The viewer may also explicitly express preferences using appurtenances provided through the viewer interface. Preferences may additionally be inferred from viewing patterns. The viewer'"'"'s client system locally retains the viewer'"'"'s preferences and other personal information that the viewer has entered and is sent targeting information relating to program guide objects by a server. Using the viewer'"'"'s preferences and personal information, the client system creates a viewer profile, which is used with the targeting information by the client system to record content that is within the viewer profile. The invention'"'"'s client-based form of targeting can be applied to almost any multimedia situation, including, but not limited to: TV shows, movies, advertisements, product and service offerings, music, radio, audio, etc.
302 Citations
15 Claims
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1. A process for targeting multimedia content to a viewer using a client system, comprising the steps of:
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providing a plurality of client systems;
tracking a viewer'"'"'s preferences on a client system;
wherein said client system profiles the viewer using said tracked preferences;
providing information receiving means on a client system for receiving information from a server relating to content to be broadcast in the future; and
providing content recording means on a client system for selecting content listed in said received information using said viewer profile. - View Dependent Claims (2, 3, 4, 5, 13)
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6. An apparatus for targeting multimedia content to a viewer using a client system, comprising:
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a plurality of client systems;
tracking a viewer'"'"'s preferences on a client system;
wherein said client system profiles the viewer using said tracked preferences;
information receiving means on a client system for receiving information from a server relating to content to be broadcast in the future; and
content recording means on a client system for selecting content listed in said received information using said viewer profile. - View Dependent Claims (7, 8, 9, 10)
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11. A program storage medium readable by a computer, tangibly embodying a program of instructions executable by the computer to perform method steps for targeting multimedia content to a viewer using a client system, comprising the steps of:
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providing a plurality of client systems;
tracking a viewer'"'"'s preferences on a client system;
wherein said client system profiles the viewer using said tracked preferences;
providing information receiving means on a client system for receiving information from a server relating to content to be broadcast in the future; and
providing content recording means on a client system for selecting content listed in said received information using said viewer profile. - View Dependent Claims (12, 14, 15)
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Specification