Personalized messaging determined from detected content

• US 20030187733A1
• Filed: 04/01/2002
• Published: 10/02/2003
• Est. Priority Date: 04/01/2002
• Status: Active Grant

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Hertling, William Edward, Whitmarsh, Michael Dean
• Granted Patent: US 7,921,037 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

Personalized messages can be generated according to contents detected in communications between parties to a commercial transaction. The information streams between parties is monitored; spoken keywords, images, video or textual data are detected by pattern recognition, voice recognition or text matching. One or more subjects of the communication detected from recognized keywords, images, video or text data are used to generate a personalized message to one or more participants according to the detected subjects.

Claims

1. A method of providing personalized messages from detected content in an information stream sent between participants comprising the steps of:

receiving an information stream including at least one of;

an audio stream;

a video stream;

a still image frame;

textual data;

detecting in said information stream, at least one of a predetermined;

a spoken keyword;

an image;

or character string;

determining a subject in said information stream from said at least one spoken keyword, image, or character string;

sending to at least one participant, a personalized message related to said subject.

2. The method of claim 1 wherein said step of receiving said information stream includes the step of monitoring a voice communication between a customer and a print services provider.

3. The method of claim 1 wherein said step of receiving said information stream includes the step of:

monitoring a voice-over-internet protocol (VOIP) communication between a customer and a print services provider.

4. The method of claim 1 wherein said step of receiving said information stream includes the steps of:

monitoring a voice communication between a customer and a print services provider;

identifying spoken words by way of speech recognition.

5. The method of claim 1 wherein said step of receiving said information stream includes the step of monitoring a video signal between a customer and a print services provider.

6. The method of claim 1 wherein said step of receiving said information stream includes the steps of:

monitoring a video signal carried between a customer and a print services provider, said video signal being comprised of video frames;

identifying images by pattern matching in at least one video frame of said video signal.

7. The method of claim 1 wherein said step of receiving said information stream includes the steps of:

monitoring a video signal carried between a customer and a print services provider via a data network, said video signal being comprised of video frames;

identifying images by pattern matching in at least one video frame of said video signal.

8. The method of claim 1 wherein said step of receiving said information stream includes the step of monitoring a data stream of characters between said customer and a print services provider.

9. The method of claim 1 wherein said step of sending to at least one participant, a personalized message particularly related to said subject of said information stream includes the step of sending a personalized advertising message selected according to said keyword, image, or character string.

10. The method of claim 1 wherein said step of sending to at least one participant, a personalized message particularly related to said subject of said information stream includes the step of providing a personalized service according to said keyword, image, or character string.

11. The method of claim 1 wherein said step of sending to at least one participant, a personalized message particularly related to said subject of said information stream includes the step of adjusting the price of a service or product according to said spoken keyword, image, or character string.

12. The method of claim 1, further including generating participant profile information according to association of said keyword, image, or character string with participant identity.

13. The method of claim 8 wherein said participant profile information is sent to a third party.

14. A method of receiving personalized messages that are generated from content detected in an information stream exchanged between a participant and a print service provider comprising the steps of:

sending an information stream from a participant to print service provider via a print brokering server, said information stream including at least one of;

an audio stream;

a video stream;

a still image frame;

textual data that is related to a subject of interest to said participant;

receiving from said print brokering server, a personalized message that is related to said subject.

15. The method of claim 14 wherein said step of sending an information stream includes the step of:

sending a voice-over-internet protocol (VOIP) communication between said participant and said print brokering server.

16. An apparatus for providing personalized messages from content identified using information in data sent from a first party to a second party via a network comprised of:

a print brokering server, said print brokering server being operably programmed to;

receive an information-bearing data stream from a customer'"'"'s computer via a data network;

detect in said information-bearing data stream at least one of;

spoken utterances, an image, or a character string;

identify at least one subject from detected utterances, image or character string; and

sending to the customer'"'"'s computer, a message related to said subject of said information stream.

17. The apparatus of claim 16 further comprised of:

a customer communications database, operably coupled to said print brokering server, said customer communications database storing a record of at least one of;

recognized utterances;

recognized images;

recognized character strings.

18. The apparatus of claim 16 wherein said record of at least one of:

recognized utterances;

recognized images;

recognized character strings comprises a profile of said customer.

19. The apparatus of claim 16 further comprised of:

a personalized message database, operably coupled to said first computer, said personalized message database storing at least one message to send to said customer'"'"'s computer from said print brokering server via said data network in response to the first computer'"'"'s identification of a subject of said information stream.

20. A system for providing customized messages that are created using information in data sent from a first party to a second party via a data network comprised of:

a first computer, operably coupled to a data network by which information streams can be routed, said first computer generating an information stream and sending said information stream to a print brokering server via said data network;

a print brokering server, said print brokering server being operably coupled to said data network and receiving there from, said information stream from said first computer, said print brokering server being operably programmed to;

detect in said data stream at least one of;

spoken utterances, an image, or a character string;

identify at least one subject from detected utterances, image or character string and sending to at least one participant, a message related to said subject of said information stream.

21. A computer storage medium, storing computer program instructions enabling a computer to:

receive an information-bearing data stream from another computer via a data network;

detect in said data stream at least one of;

spoken utterances, an image, or a character string;

identify at least one subject from detected utterances, image or character string and

send to said other computer, a message related to said subject of said information stream.

22. A computer storage medium containing program instructions enabling a computer to:

send information-bearing data to a print brokering computer via a data network;

include in said data;

a spoken utterance, an image, or a character string usable by the print brokering computer to identify at least one subject; and

receive from said print brokering computer a personalized message related to the at least one subject.

23. A print brokering server comprised of:

means for receiving an information-bearing data stream from a customer'"'"'s computer via a data network;

means for detecting in said information-bearing data stream at least one of;

spoken utterances, an image, or a character string;

means for identifying at least one subject from detected utterances, image or character string; and

means for sending to the customer'"'"'s computer, a message related to said subject of said information stream.

24. The print brokering server of claim 23 wherein said means for receiving, said means for detecting, said means for identifying and said means for sending, are comprised of at least one processor and executable program instructions.

25. In a print brokering system, a client computer comprised of:

means for sending an information stream from a participant to print service provider via a print brokering server, said information stream including at least one of;

an audio stream;

a video stream;

a still image frame;

textual data that is related to a subject of interest to said participant;

means for receiving from said print brokering server, a personalized message that is related to said subject.

26. The print brokering server of claim 25 wherein said means for receiving, said means for detecting, said means for identifying and said means for sending, are comprised of at least one processor and executable program instructions.

27. In a print brokering system, a client computer comprised of:

a processor, capable of sending an information stream from to print service provider via a print brokering server, said information stream including at least one of;

an audio stream;

a video stream;

a still image frame;

textual data that is related to a subject of interest to said participant and for receiving from said print brokering server, a personalized message that is related to said subject.