System, method, and program for banner advertising

• US 20030187737A1
• Filed: 06/12/2002
• Published: 10/02/2003
• Est. Priority Date: 06/13/2001
• Status: Abandoned Application

• Current Assignee: NEC Biglobe Ltd (KDDI Corporation)
• Original Assignee: NEC Corporation
• Inventors: Naito, Thoshihiro
• Application Number:
  US10/166,628
• Publication Number:
  US 20030187737A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested

Abstract

A banner advertising system, a banner advertising method, and a program thereof are provided to achieve higher advertising effects by getting users to browse advertisements on a Web site numerous times. Having received an acquisition request from a user terminal via a Web server, a random number generator generates a random number. A rank identifying device identifies a rank on the basis of the generated random number. The Web server selects a piece of information from plural kinds of information stored therein on the basis of the identified rank, and transmits the selected information to the user terminal.

Claims

1. A banner advertising system comprising:

a Web server for storing plural kinds of information including advertisements; and

a user terminal connected to the Web server through a predetermined network;

wherein

the Web server transmits information randomly extracted from the plural kinds of information including advertisements to the user terminal when receiving an acquisition request for information from the user terminal.

2. A banner advertising system comprising;

a user terminal connected to a predetermined network for transmitting an acquisition request for information through the predetermined network;

a Web server connected to the predetermined network for receiving the acquisition request for information from the user terminal through the predetermined network;

a random number generator connected to the Web server for generating a random number in response to the acquisition request for information received via the Web server; and

a rank identifying device connected to the Web server and the random number generator for converting the random number generated by the random number generator to predetermined data;

wherein

the Web server extracts any one of plural kinds of information stored in the Web server on the basis of the predetermined data converted by the rank identifying device, and transmits the extracted information to the user terminal.

3. A banner advertising system comprising:

a user terminal connected to a predetermined network for transmitting an acquisition request for information provided by an advertiser through the predetermined network;

a Web server connected to the predetermined network for transmitting advertising information including at least an advertisement to the user terminal and displaying the advertising information on the user terminal when receiving the acquisition request for the provided information from the user terminal through the predetermined network;

a random number generator connected to the Web server for generating a random number in response to the acquisition request for the provided information received via the Web server; and

a rank identifying device connected to the Web server and the random number generator for converting the random number generated by the random number generator to predetermined data;

wherein

the Web server extracts any one of the provided information of plural kinds stored in the Web server on the basis of the predetermined data converted by the rank identifying device, and transmits the extracted provided information to the user terminal.

4. The banner advertising system as claimed in claim 3, wherein the Web server measures time since the Web server transmitted the advertising information to the user terminal, and transmits the extracted provided information to the user terminal when the measured time exceeds a predetermined time.

5. A banner advertising system comprising:

a Web server connected to a user terminal through a predetermined network for receiving an acquisition request for information from the user terminal;

a random number generator connected to the Web server for generating a random number in response to the acquisition request for information received via the Web server; and

a rank identifying device connected to the Web server and the random number generator for converting the random number generated by the random number generator to predetermined data;

wherein

the Web server extracts any one of information of plural kinds stored in the Web server on the basis of the predetermined data converted by the rank identifying device, and transmits the extracted information to the user terminal.

6. A banner advertising method using a Web server storing plural kinds of information including advertisements and a user terminal connected to the Web server through a predetermined network, wherein

the Web server transmits information randomly extracted from the plural kinds of information including advertisements to the user terminal when receiving an acquisition request for information from the user terminal.

7. A banner advertising method, when a Web server receives an acquisition request for information from a user terminal through a predetermined network, comprising the steps of:

generating a random number;

converting the generated random number to predetermined data;

extracting any one of information of plural kinds on the basis of the converted predetermined data; and

transmitting the extracted information to the user terminal.

8. A banner advertising method, when a Web server receives an acquisition request for information provided by an advertiser from a user terminal through a predetermined network, comprising the steps of:

transmitting advertising information including at least an advertisement to the user terminal;

displaying the advertising information on the user terminal;

generating a random number;

converting the generated random number to predetermined data;

extracting any one of the provided information of plural kinds on the basis of the converted predetermined data; and

transmitting the extracted provided information to the user terminal.

9. The banner advertising method as claimed in claim 8, wherein the Web server measures time since the Web server transmitted the advertising information to the user terminal, and transmits the extracted provided information to the user terminal when the measured time exceeds a predetermined time.

10. A banner advertising program for executing processes by a Web server storing plural kinds of information including advertisements, and a user terminal connected to the Web server through a predetermined network, wherein

the Web server transmits information randomly extracted from the plural kinds of information including advertisements to the user terminal when receiving an acquisition request for information from the user terminal.

11. A banner advertising program for executing:

a process, by a Web server, of receiving an acquisition request for information from a user terminal connected to the Web server through a predetermined network;

a process, by a random number generator connected to the Web server, of generating a random number in response to the acquisition request for information received via the Web server;

a process, by a rank identifying device connected to the Web server and the random number generator, of converting the random number generated by the random number generator to predetermined data; and

a process, by the Web server, of extracting any one of information of plural kinds stored in the Web server on the basis of the predetermined data converted by the rank identifying device and transmitting the extracted information to the user terminal.

12. A banner advertising program for executing:

a process, by a Web server, of transmitting advertising information including at least an advertisement to a user terminal and displaying the advertising information on the user terminal when receiving an acquisition request for information provided by an advertiser from the user terminal connected through a predetermined network;

a process, by a random umber generator connected to the Web server, of generating a random number in response to the acquisition request for the provided information received via the Web server;

a process, by a rank identifying device connected to the Web server and the random number generator, of converting the random number generated by the random number generator to predetermined data; and

a process, by the Web server, of extracting any one of the provided information of plural kinds stored in the Web server on the basis of the predetermined data converted by the rank identifying device, and transmitting the extracted provided information to the user terminal.

13. The banner advertising program as claimed in claim 12 executing a process, by the Web server, of measuring time since the Web server transmitted the advertising information to the user terminal, and transmitting the extracted provided information to the user terminal when the measured time exceeds a predetermined time.