Advertisement delivery method and advertisement delivery program
First Claim
1. An advertisement delivery method for delivering an advertisement by a first computer through a network, comprising the steps of:
- (a) acquiring weather-forecast information for a vicinity of a sales location of a commodity, from a second computer which is connected to the first computer through said network;
(b) determining whether or not said weather-forecast information acquired in step (a) meets an advertisement-adoption condition which is preset for said commodity;
(c) linking advertisement information for said commodity with document information which is prepared in association with said sales location, when said weather-forecast information meets said advertisement-adoption condition; and
(d) outputting said document information and said advertisement information linked with said advertisement information to a terminal connected to the first computer through said network, in response to a request from the terminal for acquisition of the document information.
1 Assignment
0 Petitions
Accused Products
Abstract
An advertisement delivery method and an advertisement delivery program which enable change of an advertisement having an effect of promoting sales of a commodity for each area including a location of a store based on a local weather forecast on a real-time basis. A computer acquires from another computer weather-forecast information for a vicinity of a sales location of a commodity, and determines whether or not the acquired weather-forecast information meets an advertisement-adoption condition which is preset for the commodity. When the weather-forecast information meets the advertisement-adoption condition, the computer links advertisement information for the commodity with document information which is prepared in association with the sales location. Then, the computer outputs to a terminal through the network the document information and the advertisement information linked with the document information, in response to a request from the terminal for acquisition of the document information.
32 Citations
14 Claims
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1. An advertisement delivery method for delivering an advertisement by a first computer through a network, comprising the steps of:
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(a) acquiring weather-forecast information for a vicinity of a sales location of a commodity, from a second computer which is connected to the first computer through said network;
(b) determining whether or not said weather-forecast information acquired in step (a) meets an advertisement-adoption condition which is preset for said commodity;
(c) linking advertisement information for said commodity with document information which is prepared in association with said sales location, when said weather-forecast information meets said advertisement-adoption condition; and
(d) outputting said document information and said advertisement information linked with said advertisement information to a terminal connected to the first computer through said network, in response to a request from the terminal for acquisition of the document information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An advertisement delivery program for delivering an advertisement through a network, said advertisement delivery program makes a first computer perform a sequence of processing which comprises the steps of:
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(a) acquiring weather-forecast information for a vicinity of a sales location of a commodity, from a second computer which is connected to the first computer through said network;
(b) determining whether or not said weather-forecast information acquired in step (a) meets an advertisement-adoption condition which is preset for said commodity;
(c) linking advertisement information for said commodity with document information which is prepared in association with said sales location, when said weather-forecast information meets said advertisement-adoption condition; and
(d) outputting said document information and said advertisement information linked with said advertisement information to a terminal connected to the first computer through said network, in response to a request from the terminal for acquisition of the document information.
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13. An advertisement delivery apparatus for delivering an advertisement through a network, comprising:
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weather-forecast-information acquisition means which acquires weather-forecast information for a vicinity of a sales location of a commodity, from a computer which is connected to said advertisement delivery apparatus through said network;
determination means which determines whether or not said weather-forecast information acquired by said weather-forecast-information acquisition means meets an advertisement-adoption condition which is preset for said commodity;
linking means which links advertisement information for said commodity with document information which is prepared in association with said sales location, when said weather-forecast information meets said advertisement-adoption condition; and
delivery means which outputs said document information and said advertisement information linked with said advertisement information to a terminal connected to said advertisement delivery apparatus through said network, in response to a request from the terminal for acquisition of the document information.
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14. A computer-readable recording medium which stores an advertisement delivery program for delivering an advertisement through a network, said advertisement delivery program makes a first computer perform a sequence of processing which comprises the steps of:
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(a) acquiring weather-forecast information for a vicinity of a sales location of a commodity, from a second computer which is connected to the first computer through said network;
(b) determining whether or not said weather-forecast information acquired in step (a) meets an advertisement-adoption condition which is preset for said commodity;
(c) linking advertisement information for said commodity with document information which is prepared in association with said sales location, when said weather-forecast information meets said advertisement-adoption condition; and
(d) outputting said document information and said advertisement information linked with said advertisement information to a terminal connected to the first computer through said network, in response to a request from the terminal for acquisition of the document information.
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Specification