On-line interactive system and method for providing content and advertising information to a targeted set of viewers
First Claim
Patent Images
1. A system comprising:
- a queue builder for generating priority queues;
a computer mediated communications network for sending content data and subscriber data to the queue builder;
an on-line queue manager for receiving the priority queues from the queue builder and for sending content segment play lists to the computer mediated communications network; and
an exposure accounting module for receiving exposure data from the on-line queue manager and computing and outputting exposure billing data.
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Abstract
Prioritized queues of advertising and content data are generated by a queue builder and sent to an on-line queue manager. A computer mediated communications network provides content and subscriber data to the queue builder and receives content segment play lists from the on-line queue manager. An exposure accounting module calculates and stores information about the number of exposures of targeted material received by subscribers and generates billing information. An information warehouse manager is employed to receive data from advertisers'"'"' data bases and third party sources as well as from the computer mediated communications network.
85 Citations
15 Claims
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1. A system comprising:
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a queue builder for generating priority queues;
a computer mediated communications network for sending content data and subscriber data to the queue builder;
an on-line queue manager for receiving the priority queues from the queue builder and for sending content segment play lists to the computer mediated communications network; and
an exposure accounting module for receiving exposure data from the on-line queue manager and computing and outputting exposure billing data. - View Dependent Claims (2, 3, 4, 5, 6, 15)
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7. A system for providing advertising and content information in an intelligently prioritized manner to an interactive computer mediated communications network comprising:
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queue building means for gathering content and advertising information, combining the information gathered with predefined rules, and outputting prioritized queues resulting from the combination; and
on-line queue managing means for receiving the prioritized queues and outputting play lists to the interactive network host server in real-time. - View Dependent Claims (8, 9)
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10. A system for providing targeted information to a user in an on-line computer mediated communication comprising:
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a queue builder for combining a targeting data storage with a plurality of editors and outputting resulting data to a queue generator; and
an on-line queue manager including a priority queue storage which receives data from the queue generator, the on-line queue manager including a queue server coupled to the priority queue storage and connected to a server for an on-line information service via a request broker and a network interface. - View Dependent Claims (11, 12, 13, 14)
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Specification