Advertisement inserting method and system is applied the method

• US 20030188308A1
• Filed: 03/24/2003
• Published: 10/02/2003
• Est. Priority Date: 03/27/2002
• Status: Abandoned Application

• Current Assignee: Kabushiki Kaisha Toshiba (Toshiba Corporation)
• Original Assignee: Kabushiki Kaisha Toshiba (Toshiba Corporation)
• Inventors: Kizuka, Yoshihisa
• Application Number:
  US10/394,209
• Publication Number:
  US 20030188308A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04H 60/73 using meta-information
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4147 PVR [Personal Video Recorder] H04N5/76 takes precedence ; arrangements for broadcast with accumulation-type receivers H04H20/40
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

The present invention is applied to a system in which a distributing side has a video contents storing apparatus, an advertising contents storing apparatus, and a transmitting apparatus, and a viewing side has a set top box. When advertising contents are inserted into video contents, the video contents and the advertising contents are respectively and independently managed at a distributing side, and the advertising contents are selectively inserted into the video contents at the distributing side and the viewing side.

Claims

1. An advertisement inserting method which is applied to a system in which a distributing side has at least a storing apparatus configured to store video contents and advertising contents and a transmitting apparatus, and a viewing side has at least a viewing apparatus configured to view the video contents in which the advertising contents are inserted, the method inserting the advertising contents into the video contents,

wherein the video contents and the advertising contents are respectively and independently managed at the distributing side, and the advertising contents are selectively inserted into the video contents at the distributing side and the viewing side.

2. An advertisement inserting method according to claim 1, wherein the distributing side has a holding unit configured to hold contents meta information showing an outline of the video contents, and the viewing side has a holding unit configured to hold the advertising contents, and

at the viewing side, the advertising contents are inserted into the video contents by referring to the contents meta information with respect to the distributing side.

3. An advertisement inserting method according to claim 2, wherein the viewing side replaces the advertising contents by referring to the contents meta information with respect to the distributing side.

4. An advertisement inserting method according to claim 3, wherein the viewing side downloads the advertising contents with respect to the viewing side from the distributing side by referring to the contents meta information at the distributing side, and the downloaded advertising contents are replaced and inserted into the video contents.

5. An advertisement inserting method according to claim 1, wherein the distributing side classifies and manages the advertising contents by making at least one of preference information and attribute information of the viewing side and a range of advertising be a numeric value in a form of a preference degree.

6. An advertisement inserting method according to claim 1, wherein the distributing side classifies the advertising contents into a sponsored advertisement relating to the video contents, a broadcast advertisement relating to a distributing form, and a target advertisement relating to the viewing side, and manages them, and

the sponsored advertisement and the broadcast advertisement are inserted into the video contents at the distributing side, and the target advertisement is inserted into the video contents at the viewing side.

7. A distributing system comprising:

a transmitting apparatus comprising a classification managing unit configured to individually manage video contents and advertising contents and to classify and manage the advertising contents at least on the basis of characteristics which do not relate to characteristics of a viewing side and characteristics which relate to characteristics of the viewing side, a transmitting unit configured to transmit the advertising contents classified on the basis of the characteristics which relate to the characteristics of the viewing side to the viewing side so as to be inserted in the video contents at the viewing side, and to insert the advertising contents classified on the basis of the characteristics which do not relate to the characteristics of the viewing side into the video contents so as to transmit them to the viewing side, and a transmitting side holding unit configured to hold contents meta information showing an outline of the video contents; and

a receiving apparatus comprising a receiving side holding unit configured to hold the advertising contents classified on the basis of the characteristics which relate to the characteristics of the viewing side, and an interposing unit configured to make at least one of the advertising contents of the holding unit and advertising contents downloaded from the distributing side be interposed into the video contents with reference to the contents meta information.

8. A transmitting apparatus comprising:

a classifying managing unit configured to individually manage video contents and advertising contents, and to classify and manage the advertising contents at least on the basis of characteristics which do not relate to characteristics of a viewing side and characteristics which relate to characteristics of the viewing side; and

a transmitting unit configured to transmit the advertising contents classified on the basis of the characteristics which relate to the characteristics of the viewing side to the viewing side so as to be inserted in the video contents at the viewing side, and to insert the advertising contents classified on the basis of the characteristics which do not relate to the characteristics of the viewing side into the video contents so as to transmit them to the viewing side.

9. A transmitting apparatus according to claim 8, further comprising:

a holding unit configured to hold contents meta information showing an outline of the video contents; and

a transmitting unit configured to transmit to the viewing side advertising contents insertion conditions corresponding to the video contents by referring to the contents meta information from the viewing side.

10. A transmitting program stored in a computer readable medium configured to distribute video contents into which advertising contents are inserted to a viewing side, the transmitting program comprising:

individually managing video contents and advertising contents, and classifying and managing the advertising contents at least on the basis of characteristics which do not relate to characteristics of the viewing side and characteristics which relate to the characteristics of the viewing side;

transmitting the advertising contents classified on the basis of the characteristics which relate to the characteristics of the viewing side to the viewing side so as to be inserted into the video contents at the viewing side;

inserting the advertising contents classified on the basis of the characteristics which do not relate to the characteristics of the viewing side into the video contents, and transmitting them it to the viewing side;

holding contents meta information showing an outline of the video contents; and

transmitting to the viewing side advertising contents insertion conditions corresponding to the video contents by referring to the contents meta information from the viewing side.

11. A receiving apparatus receiving, from a distributing side, video contents into which advertising contents to be displayed on a display device are inserted, comprising:

a holding unit configured to hold the advertising contents; and

an interposing unit configured to make at least one of the advertising contents of the holding unit and advertising contents downloaded from the distributing side be interposed into the video contents, with reference to contents meta information showing an outline of the video contents provided at the distributing side.

12. A receiving program stored in a computer readable medium having a function of receiving, from a distributing side, video contents into which advertising contents to be displayed on a display device are inserted, the receiving program comprising:

holding advertising contents; and

making at least one of the held advertising contents and advertising contents downloaded from the distributing side be interposed into the video contents, with reference to contents meta information showing an outline of the video contents provided at the distributing side.