Method and system for displaying advertisements between schedule listings
First Claim
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1. A method for simultaneously displaying channel advertisements with an electronic program guide (EPG), comprising:
- displaying a plurality of television schedule information in a plurality of rows of schedule information items and displaying the time and channel for at least a portion of the displayed television schedule information items;
selecting an advertisement for display from a plurality of advertisements;
displaying the selected advertisement between two rows of the plurality rows of schedule information items simultaneously with the displayed plurality of television schedule information items.
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Abstract
In one embodiment, the invention is a system and method for simultaneously displaying advertisements with an electronic program guide (EPG). The system displays television schedule information in rows of schedule information items including the time and channel for at least a portion of the displayed television schedule information items. An advertisement is selected for display from a plurality of advertisements, and the selected advertisement is displayed between two rows of the schedule information items simultaneously with the displayed television schedule information items.
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Citations
36 Claims
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1. A method for simultaneously displaying channel advertisements with an electronic program guide (EPG), comprising:
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displaying a plurality of television schedule information in a plurality of rows of schedule information items and displaying the time and channel for at least a portion of the displayed television schedule information items;
selecting an advertisement for display from a plurality of advertisements;
displaying the selected advertisement between two rows of the plurality rows of schedule information items simultaneously with the displayed plurality of television schedule information items. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. An apparatus for simultaneously displaying channel advertisements with an electronic program guide (EPG), comprising:
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means for displaying a plurality of television schedule information in a plurality of rows of schedule information items and displaying the time and channel for at least a portion of the displayed television schedule information items;
means for selecting an advertisement for display from a plurality of advertisements;
means for displaying the selected advertisement between two rows of the plurality rows of schedule information items simultaneously with the displayed plurality of television schedule information items. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A system for displaying channel advertisements in an electronic program guide (EPG), comprising:
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a memory for storing EPG data and a plurality of advertising data;
a display monitor having a screen;
a microprocessor for accessing the memory to retrieve a portion of the EPG data and accessing the memory to retrieve a selected advertising data from the stored plurality of advertising data; and
a video processor for displaying on the display monitor the retrieved portion of the EPG data in a plurality of rows of schedule information items and displaying the time and channel for at least a segment of the displayed television schedule information items and for displaying on the display monitor the selected retrieved advertisement between two rows of the plurality rows of schedule information items simultaneously with the displayed retrieved portion of the EPG data. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36)
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Specification