DVD and method of using the same
First Claim
1. A DVD comprising:
- a game play including a predetermined outcome, which awards a prize; and
a DVD medium bearing said game play.
2 Assignments
0 Petitions
Accused Products
Abstract
A method of advertising using a DVD includes providing an advertisement, such as a commercial, including various clues on the DVD. The commercial is displayed from the DVD. Various clues are displayed before, during or after the commercial. A viewer responds after finding the various clues in the commercial. The viewer'"'"'s responses associated with the commercial are received. Then, it is determined if those responses meet predetermined conditions, such as timeliness and accuracy. A game play, such as an instant-win game, is provided if the responses meet those predetermined conditions. The instant-win game, such as a scratch and win game card, has one of a winning outcome and a losing outcome. A prize, such as a monetary prize, is awarded based upon the winning outcome of the game card. Otherwise, a digital work, such as a music video, is displayed from the DVD based upon the losing outcome.
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Citations
70 Claims
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1. A DVD comprising:
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a game play including a predetermined outcome, which awards a prize; and
a DVD medium bearing said game play.
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2. A DVD comprising:
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a first digital work;
a second digital work including one of a first outcome, which awards a prize, and a second outcome, which does not award said prize; and
a DVD medium bearing said first digital work and said second digital work.
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3. A DVD comprising:
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a first digital work;
a second digital work;
a third digital work including one of a first outcome, which awards a prize, and a second outcome, which does not award said prize; and
a DVD medium bearing said first digital work, said second digital work, and said third digital work. - View Dependent Claims (4)
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5. A DVD comprising:
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a first digital work;
a second digital work, which is separate and distinct from said first digital work, said second digital work including one of a first outcome, which inhibits said first digital work, and a second outcome, which displays said first digital work; and
a DVD medium bearing said first digital work, and said second digital work. - View Dependent Claims (6, 7)
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8. A method of displaying a work from a DVD, said method comprising:
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storing a first digital work on said DVD;
storing a second digital work on said DVD;
storing a game play, which is separate and distinct from said second digital work, on said DVD;
employing said game play having one of a first outcome and a second outcome; and
selectively displaying said second digital work based upon the first outcome of said game play and, otherwise, inhibiting display of said second digital work.
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9. A method of awarding a prize with a DVD, said method comprising:
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storing a first digital work on said DVD;
storing a second digital work on said DVD;
storing a game play on said DVD;
employing said game play having one of a first outcome and a second outcome; and
selectively awarding a prize based upon the first outcome of said game play, and displaying said second digital work based upon the second outcome of said game play.
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10. A method of awarding a prize with a DVD, said method comprising:
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storing a digital work on said DVD;
storing a game play having a predetermined outcome on said DVD; and
awarding a prize based upon the predetermined outcome of said game play. - View Dependent Claims (11, 12, 13)
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14. A method of advertising using a DVD, said method comprising:
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providing an advertisement including at least one clue on said DVD;
displaying said advertisement and said at least one clue;
receiving at least one response;
determining if said at least one response meets a predetermined condition;
providing a game play if said at least one response meets said predetermined condition;
employing said game play having one of a first outcome and a second outcome; and
selectively awarding a prize based upon the first outcome of said game play and displaying a digital work based upon the second outcome of said game play. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. A method of advertising using at least one advertisement and a DVD, said method comprising:
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displaying said at least one advertisement;
associating at least one code with said at least one advertisement;
receiving said at least one code;
determining if said at least one code matches at least one predetermined code and responsively providing a game play on said DVD; and
awarding a prize or displaying a digital work from said DVD based upon said game play. - View Dependent Claims (34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50)
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51. A method of distributing a DVD, said method comprising:
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employing a DVD with a first digital work and a second digital work;
distributing said DVD;
displaying said first digital work;
employing instructions to purchase said second digital work;
receiving a payment for said second digital work;
sending a code to access said second digital work in response to said payment;
receiving the code to access said second digital work; and
displaying said second digital work responsive to said code. - View Dependent Claims (52, 53, 54, 55, 56, 57, 58, 59, 60, 61)
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62. A method of awarding a prize with a DVD, said method comprising:
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storing a digital work on said DVD;
storing a first game play on said DVD;
employing said first game play having one of a first outcome and a second outcome; and
selectively awarding a prize based upon the first outcome of said first game play, and providing a second game play based upon the second outcome of said first game play. - View Dependent Claims (63, 64, 65)
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66. A method of advertising using a DVD, said method comprising:
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providing an advertisement including at least one clue on said DVD;
displaying said advertisement;
displaying said at least one clue;
receiving at least one response associated with said advertisement;
determining if said at least one response meets a predetermined condition;
providing a game play if said at least one response meets said predetermined condition;
employing said game play having one of a first outcome and a second outcome; and
awarding a prize based upon the first outcome of said game play or displaying a digital work based upon the second outcome of said game play. - View Dependent Claims (67, 68)
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69. A method of advertising using a DVD, said method comprising:
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providing an advertisement on said DVD;
displaying said advertisement;
displaying at least one question after said step of displaying said advertisement;
receiving at least one response to said at least one question;
determining if said at least one response is correct;
providing a game play if said at least one response is correct;
employing said game play having one of a first outcome and a second outcome; and
awarding a prize based upon the first outcome of said game play or displaying a digital work based upon the second outcome of said game play. - View Dependent Claims (70)
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Specification