Method and apparatus for adding advertising tag lines to electronic messages

• US 20030191689A1
• Filed: 09/04/2002
• Published: 10/09/2003
• Est. Priority Date: 04/05/2002
• Status: Active Grant

• Current Assignee: Jason Bosarge, Roger Little
• Original Assignee: Sponster LLC
• Inventors: Bosarge, Jason, Little, Roger
• Granted Patent: US 7,599,852 B2
• Time in Patent Office: Days
• US Class Current: 705/14.35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A computer method and device for intercepting contracting client'"'"'s sent electronic messages, scanning the message body content for key words, sending the key words to a remote central computer server which analyses the key words and enhances the message by attaching a relevant, contextual advertising tag line or image/banner/words/HTML/Flash, etc to the electronic message, and transmitting the enhanced message to a receiver.

Claims

1. A method for attaching and transmitting advertising tag lines to electronic email transmissions, comprising:

a. employing a computer network with a central server to acquire client consents to attach advertising tag lines related to the content of their email transmissions through a global information network in exchange for financial incentives,

b. interconnecting at least one client computer in communication with a computer network with a central server,

c. developing and inputting an advertising database into the central server of advertiser fees for the central server to attach advertising tag lines related to the content of client electronic emails,

d. intercepting and scanning the content of consenting clients email transmissions for key word analysis by the computer networks'"'"' central server,

e. attaching tag line advertisements by the central server directly relating to the key words of the intercepted email transmissions,

f. electronically transmitting the tagged emails to the clients'"'"' intended recipient, and

g. compensating periodically the client for each email transmission sent with a tag line attached.

2. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 1, including providing periodic financial compensation to recipients of emails with advertising tag lines.

3. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 1, wherein the client and recipient both receive a portion of the funds paid by advertisers to priority list their services in advertising tag lines attached to emails.

4. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 3, wherein the amount paid by advertisers is based on a bid system, which increases depending on hierarchy tag line rankings posted in the recipient'"'"'s email.

5. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 4, wherein the competitive bid is based on specific keywords found in the personal message content of sender or receiver.

6. A method and system for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 5, wherein the competitive bid is submitted and ranked based on various combinations of number of keywords found, how often a keyword is found &

where the keyword is found (i.e. subject or body).

7. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 1, wherein the client is compensated for each email with a tag line sent by its recipient to a third party user.

8. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 7, wherein each client is compensated for every email with a tag line sent by each level of its recipients'"'"' third party senders.

9. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 1, wherein the central server determines the overall meaning of personal messages in an anonymous non-identifying way and does not retain the contents of the email after the tag line is attached.

10. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 1, wherein email includes instant messaging, SMS (Short Messaging Service) messaging on computers and common wireless devices such as cell phones, mobile phones, PDA'"'"'s and two-way pagers between two or more individuals via a world-wide interconnected network, wireless network, global wireless network or a local area network.

11. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 1, wherein a single word or words are directly modified, altered or enhanced in the message body or subject of a personal electronic communication.

12. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 11, wherein a single portion of the personal message content (single word, multiple words) is modified into a hyperlink or URL of an advertiser who submitted a high advertising bid.

13. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 1, wherein an advertiser who submitted a high advertising bid has his advertising message, hyperlink or URL top ranked within the message body area.

14. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 1, wherein the personal content of the email is contextually enhanced in an electronic communication message.

15. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 14, wherein the personal content of the electronic communication message is made more intelligent.

16. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 1, including a computer algorithm to analyze and break down the personal message into it'"'"'s component parts of subject and body to determine overall message meaning and content and then modifying that content directly or indirectly with third-party content including but not limited to hyperlinks and icons.

17. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 1, wherein the sender of a message is rewarded with real-time payment when a recipient clicks on third-party content messages.

18. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 1, including analyzing the context of a sender'"'"'s email over time for keyword content analysis to create a personal preference profile database.

19. A computer system for attaching and transmitting advertising tag lines to electronic email transmissions, comprising:

a. a computer network with a central server, which electronically contracts with client users to provide financial incentives to clients transmitting emails who consent to attach advertising tag lines related to the content of their email transmissions,

b. an advertising database inputted into the central server of advertiser fees and taglines to attach to the key word content of consenting client electronic emails,

c. at least one client computer in communication with the computer network wherein the consenting client'"'"'s emails are scanned by the central server, which then attaches advertising tag lines related to the key word content of their email transmissions through a global information network to the clients'"'"' intended recipient via, and

d. electronically compensating periodically via the computer network the client user and/or their recipient for each email transmission sent with an advertising tag line attached.