System and method for creating and delivering customized multimedia communications
First Claim
1. A system for creating multimedia electronic communications, the system comprising:
- a network interface to a communication network through which a user can access the system;
a host processor coupled to the network interface, the host processor operable to create the multimedia electronic communications based on at least one creative content item; and
a creative content database coupled to the host processor, the creative content database containing a plurality of creative content items, wherein each creative content item includes media content selectable by the user and advertisement content, such that the advertisement content is embedded as an integral feature of the selected media content or is integrally associated with the respective creative content item.
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Accused Products
Abstract
A system and business methodology for providing interactive and customizable digital full-motion, animated and static multimedia content, to be used for communicating unique personalized entertainment, information, and messages and advertising to be delivered via the internet, electronic mail, or any other methods of delivering interpersonal communications and messages. The communications and messages are initiated and received by senders and recipients visiting a host site of the system through the internet. Content within the customized communication includes content personally relevant to a user which is integrally associated with sponsorship or advertising information. Creation of a customized communication begins by selection of a content item by a user, which content may be personalized by graphical editing techniques. Personalized or non-personalized content may be executed in parallel or in series with other content items in a multilinear playback sequence compiled according to a predetermined script to produce a finished customized multimedia communication. The host site also provides other features and products desirable to users, such as screensavers, reminder services, etc.
642 Citations
96 Claims
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1. A system for creating multimedia electronic communications, the system comprising:
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a network interface to a communication network through which a user can access the system;
a host processor coupled to the network interface, the host processor operable to create the multimedia electronic communications based on at least one creative content item; and
a creative content database coupled to the host processor, the creative content database containing a plurality of creative content items, wherein each creative content item includes media content selectable by the user and advertisement content, such that the advertisement content is embedded as an integral feature of the selected media content or is integrally associated with the respective creative content item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
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36. A multimedia electronic communication comprising:
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media content containing both video and audio components; and
advertisement content which is substantively embedded as an integral aspect of the media content.
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37. A publicly accessible kiosk for creating multimedia electronic communications, the kiosk comprising:
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a host processor operable to create the multimedia electronic communications using at least one creative content item; and
a creative content database coupled to the host processor, the creative content database containing media content selectable by a user, wherein the media content contains both video and audio components. - View Dependent Claims (38, 39, 40, 41)
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42. A system for producing media package on demand for delivery in real-time, comprising:
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a plurality of media items each accessible from a data source according to a unique identifier;
a multi-linear sequencing script designating a plurality of modularized sequence slots for indicating a temporal and spatial arrangement of each of the plurality of media items relative to each other during playback of the media package;
a sequence compiler for assembling a media package according to the multi-linear sequencing script. - View Dependent Claims (43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54)
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55. A method for creating multimedia electronic communications, comprising:
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producing a creative content database coupled to a host processor, the creative content database containing a plurality of creative content items, wherein each creative content item includes media content selectable by a user;
forming an advertisement content database coupled to the host processor, the advertisement database containing a plurality of advertisement content items corresponding to a respective creative content item;
providing a host site interface to enable a user to connect to the host processor through a communication network; and
upon selection of a creative content item by a user, integrating the corresponding advertisement content with the media content of the selected creative content item to form a basis for a multimedia electronic communication, such that the advertisement content is embedded as a substantive feature of the media content information. - View Dependent Claims (56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79)
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80. A method for creating multimedia electronic communications, comprising:
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producing a creative content database coupled to a host processor, the creative content database containing a plurality of creative content items, wherein each creative content item includes media content selectable by a user;
forming an advertisement content database coupled to the host processor, the advertisement database containing a plurality of advertisement content items corresponding to a respective creative content item;
providing a host site interface to enable a user to connect to the host processor through a communication network;
upon selection of a creative content item by a user, integrally associating the corresponding advertisement content with the media content of the selected creative content item; and
compiling a playback sequence containing at least the creative content item and the associated advertisement content arranged to be executed in parallel and/or in series according to a predetermined script so as to produce a multimedia electronic communication. - View Dependent Claims (81, 82, 83, 84, 85, 86, 87)
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88. A method for producing media package on demand for delivery in real-time, comprising:
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providing a plurality of media items each accessible from a data source according to a unique identifier;
defining a multi-linear sequencing script designating a plurality of modularized sequence slots for indicating a temporal and spatial arrangement of each of the plurality of media items relative to each other during playback of the media package;
compiling a playback sequence to assemble the media package according to the multi-linear sequencing script. - View Dependent Claims (89, 90, 91, 92, 93, 94, 95, 96)
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Specification