System and method for smart UPC tag based advertising

• US 20030195800A1
• Filed: 04/10/2002
• Published: 10/16/2003
• Est. Priority Date: 04/10/2002
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Peters, Mark E.
• Application Number:
  US10/120,133
• Publication Number:
  US 20030195800A1
• Time in Patent Office: Days
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 20/201 Price look-up processing, e.g. updating
• CPC Class Codes: G06Q 20/202 Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history

Abstract

A system and method is provided for marketing products to a customer when the customer is shopping. This invention contemplates reading the UPC tag of an item carried by a customer and marketing related items to the customer prior to checkout. Related items may be complementary, matching, prerequisite, or competitive items. The related items may be marketed to the customer by, e.g., displaying advertisements for the related items on screens located throughout the store, printing coupons for the related items, or storing electronic coupons for the related items onto a coupon card. Marketing related items to customers in this manner encourages customers to buy those items before leaving the store.

Claims

1. A method for marketing products to a customer when the customer is shopping, said method comprising:

reading a readable tag of an item that has been selected by the customer, the item being located within a detectable range of a detecting device;

retrieving a record for a related item from a database; and

marketing the related item to the customer while the customer is shopping.

2. The method of claim 1, wherein the retrieving further comprises:

determining one or more complementary items based upon the item selected by the customer; and

communicating the complementary items to the customer using audio or video means.

3. The method of claim 1, wherein the retrieving further comprises:

determining one or more competing items based upon the item selected by the customer; and

communicating the related item to the customer using audio or video means.

4. The method of claim 1, wherein the marketing comprises:

detecting that the customer is approaching a display selected from a group of one or more displays; and

displaying information regarding the related item on the display.

5. The method of claim 1, further comprising:

reading an identifier corresponding to the customer;

retrieving a customer shopping history based on the identifier; and

determining the related item based on the customer shopping history.

6. The method of claim 1, wherein the marketing further comprises:

creating a coupon for the related item; and

distributing the coupon to the customer for use when purchasing the related item.

7. The method of claim 6, wherein the distributing further comprises:

transferring the coupon to a customer storage medium.

8. The method of claim 1, further comprising:

displaying safety and educational information corresponding to the item on a display device.

9. A method for marketing products to a customer when the customer is shopping, comprising:

reading a readable tag of an item that has been selected by the customer, the item being located within a detectable range of a detecting device;

retrieving a record for a related item from a database;

marketing the related item to the customer while the customer is shopping, wherein the marketing includes;

creating a coupon for the related item; and

distributing the coupon to the customer for use when purchasing the related item.

10. A method for marketing products to a customer when the customer is shopping, said method comprising:

reading a readable tag of an item that has been selected by the customer, the item being located within a detectable range of a detecting device;

reading an identifier corresponding to the customer;

retrieving a customer shopping history based on the identifier;

identifying a related item based on the customer shopping history and the item selected by the user;

retrieving a record for the related item from a database; and

marketing the related item to the customer while the customer is shopping.

11. An information handling system comprising:

one or more processors;

a memory accessible by the processors;

a nonvolatile storage device accessible by the processors;

a database of item records stored on the nonvolatile storage device;

a proximity tag reader accessible by the processors;

one or more displays; and

a marketing tool for advertising products to a customer when the customer is shopping, the marketing tool including;

detection logic for reading a proximity tag of an item that has been selected by the customer, the item being located within a detectable range of the proximity tag reader;

retrieval logic for retrieving a record for a related item from the database;

sensing logic for sensing the customer approaching one of the displays; and

display logic for displaying marketing information corresponding to the related item on the approached display.

12. The information handling system of claim 11, wherein the marketing tool further includes:

creation logic for creating a coupon for the related item; and

distribution logic for distributing the coupon to the customer for use when purchasing the related item.

13. The information handling system of claim 12, further comprising:

transmission logic for sending the coupon to a customer'"'"'s wireless device;

receiving logic for receiving the coupon in a wireless signal from the customer'"'"'s wireless device; and

redemption logic for redeeming the coupon prior to the customer purchasing the related item.

14. An information handling system comprising:

one or more processors;

a memory accessible by the processors;

a nonvolatile storage device accessible by the processors;

a database of item records stored on the nonvolatile storage device;

a proximity tag reader accessible by the processors;

one or more displays; and

a marketing tool for advertising products to a customer when the customer is shopping, the marketing tool including;

detection logic for reading a proximity tag of an item that has been selected by the customer, the item being located within a detectable range of the proximity tag reader;

retrieval logic for retrieving a record for a related item from the database;

display logic for displaying marketing information corresponding to the related item on at lease one of the displays

creation logic for creating a coupon for the related item;

distribution logic for distributing the coupon to the customer for use when purchasing the related item; and

redemption logic for redeeming the coupon prior to the customer purchasing the related item

15. A computer program product stored on a computer operable medium for marketing products to a customer when the customer is shopping, said computer program product comprising:

means for reading a readable tag of an item that has been selected by the customer, the item being located within a detectable range of a detecting device;

means for retrieving a record for a related item from a database; and

means for marketing the related item to the customer while the customer is shopping.

16. The computer program product of claim 15, wherein the means for retrieving further comprises:

means for determining one or more complementary items based upon the item selected by the customer; and

means for communicating the complementary items to the customer using audio or video means.

17. The computer program product of claim 15, wherein the means for retrieving further comprises:

means for determining one or more competing items based upon the item selected by the customer; and

means for communicating the related item to the customer using audio or video means.

18. The computer program product of claim 15, wherein the means for marketing comprises:

means for displaying information regarding the related item on one or more displays located in a store as the customer approaches the displays.

19. The computer program product of claim 15, further comprising:

means for reading an identifier corresponding to the customer;

means for retrieving a customer shopping history based on the identifier; and

means for determining the related item based on the customer shopping history.

20. The computer program product of claim 15, wherein the means for marketing further comprises:

means for creating a coupon for the related item; and

means for distributing the coupon to the customer for use when purchasing the related item.

21. The computer program product of claim 20, wherein the means for distributing further comprises:

means for transferring the coupon to a customer storage medium.

22. The computer program product of claim 15, further comprising:

means for displaying safety and educational information corresponding to the item on a display device.

23. A computer program product for marketing products to a customer when the customer is shopping, comprising:

means for reading a readable tag of an item that has been selected by the customer, the item being located within a detectable range of a detecting device;

means for retrieving a record for a related item from a database;

means for marketing the related item to the customer while the customer is shopping, wherein the marketing includes;

creating a coupon for the related item; and

distributing the coupon to the customer for use when purchasing the related item.

24. A computer program product for marketing products to a customer when the customer is shopping, said computer program product comprising:

means for reading a readable tag of an item that has been selected by the customer, the item being located within a detectable range of a detecting device;

means for reading an identifier corresponding to the customer;

means for retrieving a customer shopping history based on the identifier;

means for identifying a related item based on the customer shopping history and the item selected by the user;

means for retrieving a record for the related item from a database; and

means for marketing the related item to the customer while the customer is shopping.