On-line, interactive frequency and award redemption program
First Claim
1. An internet-based product marketing incentive system comprising:
- a product presentation web page constructed and arranged to present a user with information relating to one or more products available for purchase by the user;
a product selection link constructed and arranged to enable the user to select a product presented on said product presentation web page for purchase, wherein the user is issued award points in connection with purchasing the product selected with said product selection link; and
an award presentation web page constructed and arranged to present the user with information relating to one or more awards for which the user can exchange award points.
5 Assignments
0 Petitions
Accused Products
Abstract
An on-line frequency award program is disclosed. A user may access the program on-line and may browse a product catalog for shopping. The user may electronically place an order, upon which the program automatically checks the user'"'"'s credit and electronically issues a purchase order to the supplying company. The program also calculates award points, updates the award account of enrolled users, and communicates that number of awarded points to the user. Enrolled users may browse through an award catalog and electronically redeem an amount of awarded points towards an award. The program then electronically places an award redeeming order with the fulfillment house and updates the user'"'"'s award account.
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Citations
28 Claims
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1. An internet-based product marketing incentive system comprising:
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a product presentation web page constructed and arranged to present a user with information relating to one or more products available for purchase by the user;
a product selection link constructed and arranged to enable the user to select a product presented on said product presentation web page for purchase, wherein the user is issued award points in connection with purchasing the product selected with said product selection link; and
an award presentation web page constructed and arranged to present the user with information relating to one or more awards for which the user can exchange award points. - View Dependent Claims (2, 3, 4, 5, 6, 7, 25, 26)
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8. An internet-based product marketing incentive system comprising:
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a product presentation navigation link constructed and arranged to be activated by a user and direct the user to a product presentation web page which presents the user with information relating to one or more products available for purchase by the user;
a product selection link constructed and arranged to enable the user to select a product presented on said product presentation web page for purchase, wherein the user is issued award points in connection with purchasing the product selected with said product selection link; and
an award presentation navigation link constructed and arranged to be activated by the user and direct the user to an award presentation web page which presents the user with information relating to one or more awards for which the user can exchange award points. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method for providing an internet-based product marketing incentive system comprising:
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providing a product presentation navigation link that can be activated by a user to direct the user to a product presentation web page which presents the user with information relating to one or more products available for purchase by the user;
providing a product selection link that enables the user to select a product presented on the product presentation web page for purchase;
issuing award points to the user in connection with purchasing the product selected with the product selection link; and
providing an award presentation navigation link that can be activated by the user to direct the user to an award presentation web page which presents the user with information relating to one or more awards for which the user can exchange award points. - View Dependent Claims (16, 17, 18, 19, 20)
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21. An internet-based product marketing incentive system comprising:
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product presentation means for presenting a user with information relating to one or more products available for purchase by the user;
product selection means for enabling the user to select a product presented on said product presentation means for purchase, wherein the user is issued award points in connection with purchasing the product selected with said product selection means; and
award presentation means for presenting the user with information relating to one or more awards for which the user can exchange award points. - View Dependent Claims (22, 23, 24)
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27. An internet-based product marketing incentive system comprising:
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a product presentation web page constructed and arranged to present a user with information relating to one or more products available for purchase by the user;
a product selection link constructed and arranged to enable the user to select a product presented on said product presentation web page for purchase, wherein the user is issued award points in connection with purchasing the product selected with said product selection link;
an award presentation web page constructed and arranged to present the user with information relating to one or more awards for which the user can exchange award points; and
an award selection link constructed and arranged to enable the user to select an award presented on said award presentation web page to exchange for a corresponding number of award points issued to the user.
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28. An internet-based product marketing incentive system comprising:
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a product presentation web page constructed and arranged to present a user with information relating to one or more products available for purchase by the user;
a product selection link constructed and arranged to enable the user to select a product presented on said product presentation web page for purchase, wherein the user is issued award points in connection with purchasing the product selected with said product selection link;
an award presentation web page constructed and arranged to present the user with information relating to one or more awards for which the user can exchange award points;
an award selection link constructed and arranged to enable the user to select an award presented on said award presentation web page to exchange for a corresponding number of award points issued to the user; and
an award points database web page constructed and arranged to provide the user with information relating to award points issued to the user.
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Specification