Method and system for verifying exposure to message content via a printed response
First Claim
1. A method for providing advertising, comprising the steps of:
- communicating through a mass media, non-interactive broadcast network an advertisement pod comprising a plurality of advertisements to a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement;
communicating a query about a selected portion of the advertising content of at least one of the advertisements;
presenting an offer of a reward as an incentive for each recipient to review the advertisements and to submit the response to the query; and
collecting, through a printed response, the respective response to the query from each of responding ones of the recipients, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content.
3 Assignments
0 Petitions
Accused Products
Abstract
Providing advertising comprises communicating, through a mass media, non-interactive broadcast network, an advertisement pod comprising multiple advertisements to a plurality of recipients. Each advertisement comprises advertising content. A query is communicated to the recipients about a selected portion of the advertising content of at least one of the advertisements. An offer of a reward is presented to the recipients as an incentive for each recipient to review the advertisements and to submit the response to the query. Respective responses to the query are collected through a printed response from each of responding ones of the recipients. Receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content.
149 Citations
59 Claims
-
1. A method for providing advertising, comprising the steps of:
-
communicating through a mass media, non-interactive broadcast network an advertisement pod comprising a plurality of advertisements to a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement;
communicating a query about a selected portion of the advertising content of at least one of the advertisements;
presenting an offer of a reward as an incentive for each recipient to review the advertisements and to submit the response to the query; and
collecting, through a printed response, the respective response to the query from each of responding ones of the recipients, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
-
-
23. A system for providing advertising, comprising:
-
a mass media, non-interactive broadcast network operable to communicate an advertisement pod comprising a plurality of advertisements to a mass audience comprising a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement;
a query communications media operable to communicate a query about a selected portion of the advertising content of at least one of the advertisements;
a reward communications media operable to communicate to the mass audience an offer of a reward as an incentive to submit a response to the query;
a plurality of response devices at least one of which comprises a printed response, each response device operable by one of the recipients of the advertisements to communicate, through a medium other than the mass-media, non-interactive broadcast network, a respective response to the query; and
an information gathering system operable to collect each response to the query communicated by the response devices, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content, and wherein a grant of the reward is provided at a time subsequent to communication of the advertisements to at least one of the responding recipients based upon confirmation of the correct reply to the query. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
-
-
37. A method for providing advertising, comprising the steps of:
-
communicating through a first mass media, non-interactive broadcast network an initial advertisement to a plurality of recipients, the initial advertisement comprising advertising content;
communicating through a second mass media, non-interactive broadcast network an advertisement pod comprising a plurality of advertisements each comprising advertising content, at least one of the plurality of advertisements comprising a query about a selected portion of the advertising content of one of the initial advertisement and a one of the plurality of advertisements;
presenting an offer of a reward as an incentive for each recipient to become exposed to one of the initial advertisement and the plurality of advertisements and to submit a response to the query; and
collecting the respective response to the query from each of responding ones of the recipients, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content. - View Dependent Claims (38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53)
-
-
54. A method for providing advertising, comprising the steps of:
-
communicating through at least one of newspaper, magazine, and e-mail an advertisement to a plurality of recipients, the advertisement comprising advertising content, a query about a selected portion of the advertising content, a printed response device for responding to the query, and an offer of a reward as an incentive for each recipient to become exposed to the advertisement and to submit a response to the query; and
collecting the respective response to the query from each of responding ones of the recipients by collecting the respective printed response device, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content. - View Dependent Claims (55, 56, 57, 58, 59)
-
Specification