Method of providing information

• US 20030195809A1
• Filed: 04/16/2002
• Published: 10/16/2003
• Est. Priority Date: 04/16/2002
• Status: Abandoned Application

• Current Assignee: Kraft Foods Holdings Incorporated (Altria Group, Inc.)
• Original Assignee: Kraft Foods Holdings Incorporated (Altria Group, Inc.)
• Inventors: MacNamara, James F. Jr., Sobecks, Brian J., Filipovic, Dragon
• Application Number:
  US10/123,457
• Publication Number:
  US 20030195809A1
• Time in Patent Office: Days
• US Class Current: 705/16
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method to maintain fresh product-source-to-consumer relationship-building information for a product source at a plurality of point-of-consumer-purchasing-decision locations (12, 13, 14, and 15) at physical retail establishments (10). Concise displays of product are provided at such locations, which displays include dynamic displays (21) that convey the fresh information as obtained from storage memory (23). The memory contents can be changed in various ways by representatives of the product source to ensure that fresh content is available for presentation. Initiation and/or expiration dates and/or other contextual triggers can be used to trigger use and/or discontinuation of all or part of the stored information content.

Claims

1. A method of providing fresh product-source-to-consumer relationship-building information for a product source at a plurality of point-of-consumer-purchasing-decision locations at a plurality of physical retail establishments, which retail establishments are owned and operated by a plurality of third parties other than the product source and which retail establishments offer products from product sources other than the product source at their respective physical retail establishments, comprising:

providing at points of retail consumer purchasing decisions;

a concise display of products from the product source, which products are available for selection by retail consumers;

a dynamic display disposed immediately proximal to the concise display of products;

at least one memory interface disposed immediately proximal to the concise display of products;

a display information processing/presentation unit disposed immediately proximal to the concise display of products and being operably coupled to the dynamic display and having an input coupled to at least one memory interface and a product-source-to-consumer relationship-building displayable information output operably coupled to the dynamic display;

via a representative of the product source;

physically accessing the at least one memory interface to couple at least one physical memory to the at least one memory interface, which at least one physical memory contains fresh product-source-to-consumer relationship-building displayable information suitable to display on the dynamic display.

2. The method of claim 1 wherein the concise display of products comprises an endcap display of products.

3. The method of claim 1 wherein the concise display of products comprises a concise display of grocery products.

4. The method of claim 1 wherein the concise display of products comprises a concise display of at least one of food products and beverage products.

5. The method of claim 1 wherein the concise display of products comprises a concise display of a plurality of products from a single product source.

6. The method of claim 1 wherein the concise display of products comprises a concise display of a plurality of products, wherein at least some of the products are from the product source and at least some of the products are from a different product source.

7. The method of claim 1 wherein the concise display of products comprises a concise display of a single product line from a single product source.

8. The method of claim 1 wherein providing at points of retail consumer purchasing decisions includes providing at a plurality of points of retail consumer purchasing decisions within a single retail establishment.

9. The method of claim 1 wherein the dynamic display comprises a display of dynamic changeable static images.

10. The method of claim 9 wherein at least some of the dynamic changeable static images comprise text.

11. The method of claim 9 wherein at least some of the dynamic changeable static images comprise graphic images.

12. The method of claim 9 wherein at least some of the dynamic changeable static images comprise combined text and graphic images.

13. The method of claim 1 wherein the dynamic display comprises a display of animated images.

14. The method of claim 13 wherein at least some of the animated images comprise text.

15. The method of claim 13 wherein at least some of the animated images comprise graphic images.

16. The method of claim 13 wherein at least some of the animated images comprise combined text and graphic images.

17. The method of claim 1 wherein the dynamic display comprises an integral display.

18. The method of claim 1 wherein the display comprises one of a pixelated display and a discrete-element display.

19. The method of claim 18 wherein the pixelated display comprises one of a cathode ray tube display, a projected image display, and a flat screen display.

20. The method of claim 18 wherein the discrete-element display comprises a plurality of segments that are selectively illuminatable to thereby form composite representations of at least one of alphanumeric characters and graphic images.

21. The method of claim 1 wherein the display comprises at least one of an LED-based rotary optical illusion display and an LED-based pendulum optical illusion display.

22. The method of claim 1 wherein the at least one memory interface comprises at least one memory card interface.

23. The method of claim 22 wherein the at least one memory card interface comprises a smartcard interface.

24. The method of claim 1 wherein the at least one physical memory contains fresh product-source-to-consumer relationship-building displayable information suitable to immediately display on the dynamic display.

25. The method of claim 1 wherein the at least one physical memory contains an expiration date by when the fresh product-source-to-consumer relationship-building displayable information should no longer be displayed on the dynamic display.

26. The method of claim 1 wherein the at least one physical memory contains fresh product-source-to-consumer relationship-building displayable information suitable to display on the dynamic display at a later time.

27. The method of claim 26 wherein the at least one physical memory contains fresh product-source-to-consumer relationship-building displayable information suitable to display on the dynamic display at a later specified time.

28. The method of claim 27 and further comprising providing temporal information to the display information processing unit.

29. The method of claim 28 wherein providing temporal information to the display information processing unit includes providing time of day information to the display information processing unit.

30. The method of claim 28 wherein providing temporal information to the display information processing unit includes providing day information to the display information processing unit.

31. The method of claim 26 wherein the at least one physical memory contains an expiration date by when the fresh product-source-to-consumer relationship-building displayable information should no longer be displayed on the dynamic display.

32. The method of claim 1 wherein physically accessing the at least one memory interface to couple at least one physical memory to the at least one memory interface includes leaving the at least one physical memory physically coupled to the at least one memory interface to facilitate provision of the product-source-to-consumer relationship-building displayable information.

33. The method of claim 1 wherein physically accessing the at least one memory interface to couple at least one physical memory to the at least one memory interface includes downloading the product-source-to-consumer relationship-building displayable information to the display information processing unit and then decoupling the at least one physical memory from the at least one memory interface.

34. The method of claim 33 wherein downloading the product-source-to-consumer relationship-building displayable information to the display information processing unit includes storing the product-source-to-consumer relationship-building displayable information in another memory that is accessible to the display information processing unit.

35. The method of claim 1 wherein the at least one physical memory contains:

at least some fresh product-source-to-consumer relationship-building displayable information suitable to immediately display on the dynamic display; and

at least some fresh product-source-to-consumer relationship-building displayable information suitable to display on the dynamic display at a later time.

36. The method of claim 1 and further comprising providing a consumer input interface disposed proximal to the concise display of products and being operably coupled to the display information processing unit.

37. The method of claim 36 wherein the consumer input interface includes a touchscreen display.

38. The method of claim 36 wherein the consumer input interface includes a cursor movement mechanism.

39. The method of claim 36 wherein the consumer input interface includes at least one consumer manipulable key.

40. The method of claim 39 wherein the consumer input interface includes at least one consumer manipulable keypad.

41. The method of claim 36 wherein the consumer input interface includes an audible signal transducer.

42. The method of claim 36 wherein the consumer input interface includes a visual image signal transducer.

43. The method of claim 1 wherein the dynamic display includes moving mechanical elements.

44. The method of claim 1 wherein the dynamic display includes olfactory information.

45. The method of claim 1 wherein the dynamic display includes audio transducers.

46. The method of claim 1 and further comprising providing a housing to house at least the at least one memory interface.

47. The method of claim 46 wherein the housing is at least partially hidden from view of a consumer who views the concise display of products from an ordinary consumer vantage point.

48. The method of claim 46 wherein the housing includes a lock.

49. The method of claim 1 wherein the physical memory further includes self-authenticating information such that the display information processing unit can authenticate that the product-source-to-consumer relationship-building displayable information as contained in the physical memory is authentic.

50. The method of claim 1 wherein at least some of the product-source-to-consumer relationship-building displayable information as contained in the physical memory is encrypted.

51. The method of claim 1 wherein the fresh pro duct-source-to-consumer relationship-building information includes at least one of:

product applications;

product features;

product content;

product manufacturing information;

product recall information;

promotional opportunities;

information regarding the product source; and

consumer entertainment.

52. A method of providing fresh product-source-to-consumer relationship-building information for a product source at a plurality of point-of-consumer-purchasing-decision locations, which locations are owned and operated by a plurality of third parties other than the product source, comprising:

providing at points of retail consumer purchasing decisions;

a concise display of products from the product source, which products are available for selection by retail consumers;

a dynamic display disposed immediately proximal to the concise display of products;

at least one memory interface disposed immediately proximal to the concise display of products;

a display information processing/processing unit disposed immediately proximal to the concise display of products and being operably coupled to the dynamic display and having an input coupled to at least one memory interface and a product-source-to-consumer relationship-building displayable information output operably coupled to the dynamic display;

via a representative of the product source;

physically accessing the at least one memory interface to couple at least one physical memory to the at least one memory interface, which at least one physical memory contains fresh product-source-to-consumer relationship-building displayable information suitable to display on the dynamic display.

53. The method of claim 52 wherein the concise display of products comprises an end-cap display of products.

54. The method of claim 52 wherein at least one of the points of retail consumer purchasing decision comprises a vending machine.

55. The method of claim 52 wherein the dynamic display comprises a display of at least one of dynamic changeable static images and a display of animated images.

56. The method of claim 52 wherein the at least one physical memory contains fresh product-source-to-consumer relationship-building displayable information suitable to immediately display on the dynamic display.

57. The method of claim 52 wherein the at least one physical memory contains an expiration date by when the fresh product-source-to-consumer relationship-building displayable information should no longer be displayed on the dynamic display.

58. The method of claim 52 wherein the at least one physical memory contains fresh product-source-to-consumer relationship-building displayable information suitable to display on the dynamic display at a later time.

59. The method of claim 58 wherein the at least one physical memory contains fresh product-source-to-consumer relationship-building displayable information suitable to display on the dynamic display at a later specified time.

60. The method of claim 52 wherein physically accessing the at least one memory interface to couple at least one physical memory to the at least one memory interface includes leaving the at least one physical memory physically coupled to the at least one memory interface to facilitate provision of the product-source-to-consumer relationship-building displayable information.

61. The method of claim 52 wherein physically accessing the at least one memory interface to couple at least one physical memory to the at least one memory interface includes downloading the product-source-to-consumer relationship-building displayable information to the display information processing unit and then decoupling the at least one physical memory from the at least one memory interface.

62. The method of claim 61 wherein downloading the product-source-to-consumer relationship-building displayable information to the display information processing unit includes storing the product-source-to-consumer relationship-building displayable information in another memory that is accessible to the display information processing unit.

63. The method of claim 52 wherein the at least one physical memory contains:

at least some fresh product-source-to-consumer relationship-building displayable information suitable to immediately display on the dynamic display; and

at least some fresh product-source-to-consumer relationship-building displayable information suitable to immediately display on the dynamic display at a later time.

64. The method of claim 52 and further comprising providing a consumer input interface disposed proximal to the concise display of products and being operably coupled to the display information processing unit.

65. The method of claim 52 wherein the physical memory further includes self-authenticating information such that the display information processing unit can authenticate that the product-source-to-consumer relationship-building displayable information as contained in the physical memory is authentic.

66. The method of claim 52 wherein at least some of the product-source-to-consumer relationship-building displayable information as contained in the physical memory is encrypted.