Method and system for cross-marketing products and services over a distributed communication network

• US 20030195823A1
• Filed: 05/02/2003
• Published: 10/16/2003
• Est. Priority Date: 03/12/1999
• Status: Active Grant

• Current Assignee: Dʼagostino, Vincent, Richard Fernandes, Stuart Bell
• Original Assignee: Dʼagostino, Vincent, Richard Fernandes, Stuart Bell
• Inventors: DʼAgostino, Vincent, Fernandes, Richard, Bell, Stuart
• Granted Patent: US 6,885,995 B2
• Time in Patent Office: Days
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 40/08 Insurance

Abstract

A method and system for cross-marketing products and services to customers of specific merchant web sites on the Internet by a merchant loyalty service provider web site on the Internet, provides a hyperlink to a merchant loyalty service provider web site from a merchant web site whereby customers can access the merchant loyalty service provider web site directly from the merchant web site. The merchant loyalty service provider web site makes to customers of the merchant customer loyalty benefit offers related to the business of said merchant web site, to build customer loyalty to the merchant web site.

Claims

1. A method for cross-marketing products and services to customers of specific merchants over a distributed communication network by a merchant loyalty service provider site, comprising the steps of:

providing a link to said merchant loyalty service provider site on said network from an on-line merchant site on said network whereby said customer can access said merchant loyalty service provider site directly from said on-line merchant site;

providing at said merchant loyalty service provider site a customer loyalty benefit offer related to the business of said merchant site;

receiving at said merchant loyalty service provider site an acceptance of said customer loyalty offer by said customer; and

providing said customer loyalty benefit to said customer in response to said acceptance.