Method and system for single-action personalized recommendation and display of internet content

• US 20030195884A1
• Filed: 04/11/2003
• Published: 10/16/2003
• Est. Priority Date: 04/12/2002
• Status: Active Grant

• Current Assignee: Stumbleupon Incorporated (eBay Inc.)
• Original Assignee: Stumbleupon Incorporated (eBay Inc.)
• Inventors: Smith, Geoff, Boyd, Eric, Camp, Garrett, LaFrance, Justin
• Granted Patent: US 8,078,615 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

A method and system for single-action personalized recommendation and display of content via the Internet. The recommendation is given by a server system and received by a client system. The content itself has been previously recommended to the server system by the users of the client system. Client system recommendations to the server system are also invoked with a single-action. Recommended content is referred to by a URL. Users can rate content to the server system using a single-action. The server system performs recommendation calculations using user-specific information such as user preferences, demographic data, content rating history, and content-specific information. The content rating history of other users may also influence these calculations. Client systems display recommended content directly to the user in response to only a single-action.

Claims

1. A method for retrieving content from a distributed network which is personalized to one or more network users comprising:

presenting an user interface to each of one or more network users including an action initiator;

receiving input at the action initiator which is indicative of a request from a requesting user of the one of more network users for the retrieval of content recommend to the requesting user;

retrieving recommendations for content for the requesting user;

displaying content at the user interface for the requesting user, content being associated with the recommendations.

2. The method of claim 1 further comprising:

presenting a rating initiator at each of the user interface;

receiving input from at least one of the rating initiators, each of which is indicative of a rating from a rating user of the one or more network users, each rating being associated with the rating user'"'"'s preference for the content currently displayed at the rating user'"'"'s user interface; and

storing information comprising an identity of the rating user, a pointer to the current content, and a rating for content; and

establishing recommendations for content which is preferred by at least one of the one or more network users based on the ratings received.

3. The method of claim 2 wherein the information stored further comprises a category of interest, the method further comprising:

receiving input at the user interface from one of the one of more network users which is indicative of a category of interest;

retrieving recommendations for content associated with the category of interest;

displaying content at the user interface for the requesting user, the content being associated with the recommendations.

4. The method of claim 1 wherein the information stored further comprises storing demographics for the requesting user;

and

establishing recommendations for content which is preferred by at least one of the one or more network users based on the demographic information.

5. The method of claim 1 further comprising:

storing recommendations on a server system, each recommendation being associated with recommended content and values indicative of content preference information for a known network user;

presenting an user interface to the known network user including an action initiator;

receiving input at the action initiator and which is indicative of a request from the known network user for the retrieval of the recommendations;

retrieving recommendations for the known network user using the values indicative of preference information for the known user;

displaying the recommended content associated with the recommendations.

6. The method of claim 4 wherein the recommended content is further associated with a rating, further comprising:

accepting a value from the known network user, the value being indicative of the preference information and for establishing a rating of the recommended content displayed; and

submitting the value of the rating to the server system for dynamically adjusting the recommendations for the known network user.

7. The method of claim 4 further comprising:

accepting a value from the known network user, the value being indicative of the preference information and for establishing a rating of the recommended content displayed; and

submitting the value of the rating to the server system for dynamically adjusting the recommendations for the known network user.

8. The method of claim 5 wherein the value of the rating is assigned based upon a passive response by the known network user.

9. The method of claim 5 further comprising:

providing one or more rating initiators at the user interface; and

receiving input at the one or more rating initiators wherein the value of the content rating indicator is assigned based upon actuation of the one or more rating initiators.

10. The method of claim 4 wherein the recommended content is stored through association with at least a uniform resource locator for the recommended content.

11. The method of claim 9 wherein the recommendations are stored through association with attributes for the recommended content.

12. The method of claim 4 wherein the recommendations are associated with a rating, further comprising

establishing one or more categories of interests

accepting values indicative of preference information from each of a plurality of network users and for establishing a rating for the recommendations associated with the recommended content;

submitting the ratings to the server system for dynamically adjusting the recommendations for the category;

receiving input from the known network user for the retrieval of recommendations related to a category;

retrieving recommendations for the category based on values indicative of preference information for the plurality of users; and

displaying the recommended content associated with the recommendations to the known network user as requested.

13. The method of claim 11 further comprising:

accepting a rating from the known network user for the recommended content displayed; and

submitting the rating to the server system for dynamically adjusting the recommendations for the known network user.

14. The method of claim 11 further comprising:

providing one or more rating initiators at the user interface; and

receiving input at the one or more rating initiators wherein the rating is assigned based upon actuation of the one or more rating initiators.

16. The system of claim 14 further comprising a rating indicator in the user interface which, when actuated, is indicative of a rating for the recommended content retrieved and displayed.

18. The system of claim 16 further comprising a rating indicator in the user interface which, when actuated, is indicative of a rating value indicative of preference information for the recommended content retrieved and displayed.

19. The system of claim 16 further comprising a rating indicator in the user interface which, when actuated, is indicative of a rating value indicative of preference information for any independent content located and displayed to the one or more network users at the client system, the independent content and rating value being added to the recommendations in the server.

20. The system of claim 18 further comprising categories for recommended content and the rating indicators for recommended content is one or more network users at the client system, the independent content and rating value being added to the recommendations in the server.

15. A system for displaying content which is recommended to a network user comprising:

a server for storing, retrieving and adjusting recommendations associated with recommended content, the recommendations being associated with values indicative of preference information for a known network user;

a client system for providing a user interface to the known network user; and

an action initiator in the user interface which, when actuated, is indicative of a request from the known network user for the retrieval of recommended content from the server system and display at the client system.

17. A system for displaying content which is recommended to a network user comprising:

a server for storing, retrieving and adjusting recommendations associated with recommended content, the recommendations being associated with values indicative of preference information for one or more network users;

a client system for providing a user interface to the one or more network users; and

an action initiator in the user interface which, when actuated, is indicative of a request from the one or more network users for the retrieval of recommended content from the server system and display at the client system.