Survey data processing

• US 20030204437A1
• Filed: 04/30/2002
• Published: 10/30/2003
• Est. Priority Date: 04/30/2002
• Status: Abandoned Application

• Current Assignee: SAP AG (SAP SE)
• Original Assignee: SAP AG (SAP SE)
• Inventors: Fastabend, Christopher Paul, Lehnert, Bernd R., Flender, Joerg
• Application Number:
  US10/137,115
• Publication Number:
  US 20030204437A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

A system, method, and computer-readable medium for processing and qualifying multiple data sets supplied by one or more information sources. In certain illustrative embodiments, the invention can be advantageously employed to qualify or classify survey data and, more particularly, generate and categorize leads according to one or more attributes of interest to the data gatherer, such as time sensitiveness. In still other embodiments, a system automatically generates qualified lead profiles based upon responses to an electronic survey.

Claims

1. A method of classifying a survey response, comprising:

gathering survey data reflecting at least one response to a survey query, said survey data including an identifier related to an entity that provided the response;

generating a lead file containing information identifying the entity that provided the response;

generating a qualification value indicative of an attribute by statistically correlating the response with the attribute;

reading the qualification value; and

routing the lead file based on the qualification value.

2. The method of claim 1, further comprising encoding the lead file with the qualification value.

3. The method of claim 2, wherein the qualification value is read in the lead file.

4. The method of claim 1, wherein the entity is a customer or potential customer.

5. The method of claim 1, wherein the lead file is generated after the qualification value.

6. The method of claim 1, wherein the response includes a value which reflects an answer to a survey question.

7. The method of claim 1, wherein the identifier identifies an entry in a customer database.

8. The method of claim 1, wherein the qualification value is generated by taking a weighted average of a plurality of responses in the survey data.

9. The method of claim 1, wherein the lead file is encoded with an integer qualification value and wherein a higher integer value reflects a stronger correlation between the survey response and one or more attributes of interest.

10. The method of claim 1, wherein the qualification value indicates time sensitiveness or product interest.

11. The method of claim 1, wherein routing the lead file comprises selectively forwarding the lead file to a sales representative.

12. The method of claim 1, wherein the lead file is generated, qualified and routed automatically after receipt of the survey data.

13. The method of claim 1, wherein the lead file further comprises at least part of the survey data.

14. A system for classifying a survey response comprising:

a lead engine to receive and process data reflecting at least one response to a survey and to selectively forward a lead file based upon a qualification value associated with the lead file;

a qualification module to statistically correlate the response with one or more attributes and generate the qualification value based on that correlation; and

a plurality of recipients to selectively receive the lead file based on the qualification value.

15. The system of claim 14, further comprising a survey engine to execute the survey.

16. The system of claim 15, wherein the survey engine resides on a personal digital assistant.

17. The system of claim 15, wherein the survey engine periodically establishes wireless connection to the lead engine.

18. The system of claim 14, wherein the qualification module applies an algorithm that determines a time-sensitivity of the response.

19. The system of claim 14, wherein the qualification value is an integer and wherein the qualification value is to be encoded within the lead file.

20. The system of claim 14, further comprising a sales force server or sales force representative to selectively receive lead files having qualification values within a predetermined range.

21. The system of claim 15, wherein the qualification module, survey engine, and lead engine all reside on separate platforms that are at least intermittently connected through a network.

22. The system of claim 14, wherein the lead file includes an identifier which maps the lead file to one or more entries in a customer database.

23. The system of claim 14, wherein the lead engine and qualification module are configured to automatically generate and transmit a qualified lead upon receipt of the response.

24. Computer-readable medium having stored thereon instructions that when executed perform the following functions:

gathers survey data reflecting at least one response to a survey query, said survey data including an identifier related to an entity that provided the response;

generates a lead file containing information identifying the entity that provided the response;

generates a qualification value indicative of an attribute by statistically correlating the response with the attribute;

reads the qualification value; and

routes the lead file based on the qualification value.

25. The computer-readable medium of claim 24, further comprising the function encoding the lead file with the qualification value.

26. The computer-readable medium of claim 25, wherein the qualification value is read in the lead file.

27. The computer-readable medium of claim 24, wherein the qualification value is generated by taking a weighted average of a plurality of responses in the survey data.

28. The computer-readable medium of claim 24, wherein the lead file is encoded with an integer qualification value and wherein a higher integer value reflects a stronger correlation between the survey response and one or more attributes of interest.

29. The computer-readable medium of claim 24, wherein the qualification value indicates time sensitiveness or product interest.

30. The computer-readable medium of claim 24, wherein routing the lead file comprises selectively forwarding the lead file to a sales representative.

31. The computer-readable medium of claim 24, wherein the lead file is generated, qualified and routed automatically after receipt of the survey data.