×

Method, apparatus and article for displaying targeted content on web pages by predicting the group membership of individual visitors

  • US 20030212594A1
  • Filed: 05/03/2002
  • Published: 11/13/2003
  • Est. Priority Date: 04/22/2002
  • Status: Active Grant
First Claim
Patent Images

1. A method for displaying targeted content on web pages by predicting the group membership of individual visitors, comprising the steps of:

  • (a) obtaining data items relating to a web browser request for a web page;

    (b) applying the data items to a set of predictive transfer functions to obtain a series of confidence factors relating to a plurality of predefined visitor groups;

    (c) selecting one of the plurality of predefined visitor groups based on the series of confidence factors;

    (d) selecting content targeted to the selected group; and

    (e) delivering the selected targeted content to the web browser for display.

View all claims
  • 3 Assignments
Timeline View
Assignment View
    ×
    ×