Computer network for distribution of retail service/product promotions
First Claim
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1. An internet-based, computer-driven marketing system for distributing retail/service product promotions (RSPPs) to consumers, comprising:
- a secure server proprietary to the operators of said marketing system, said server in communication with a plurality of marketing computers, said marketing computers hosting proprietary marketing software, said proprietary marketing software comprising a database of marketing campaign wizards, campaign software to interface with marketing professionals, and means to communicate with the secure server in a confidential and secure manner, said campaign wizards capable of designing and implementing a campaign of RSPP distribution based on demographic, individual consumer preference, and campaign duration and liability parameters, said individual consumer preference parameters anonymous to said marketing professionals, said server also in communication with a plurality of consumer computers, said consumer computers of a type easily available to and operable by individual consumers and present in their homes or places of business, said consumer computers hosting proprietary consumer software, said proprietary consumer software comprising a database of consumer preference parameters, a user interface means to interface with consumers in a forms-driven manner such that consumers may modify the contents of said database, and a consumer computer communication means.
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Abstract
What is presented is an improved computer-based product promotion reward distribution system using centralized data storage servers, marketing organization computers, and consumer home computers. Consumer demographic data will be collected anonymously and consumer privacy will be maintained. Consumers will inform merchandising organizations which items they would be willing to receive coupons for, maximizing coupon distribution efficiency.
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Citations
7 Claims
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1. An internet-based, computer-driven marketing system for distributing retail/service product promotions (RSPPs) to consumers, comprising:
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a secure server proprietary to the operators of said marketing system, said server in communication with a plurality of marketing computers, said marketing computers hosting proprietary marketing software, said proprietary marketing software comprising a database of marketing campaign wizards, campaign software to interface with marketing professionals, and means to communicate with the secure server in a confidential and secure manner, said campaign wizards capable of designing and implementing a campaign of RSPP distribution based on demographic, individual consumer preference, and campaign duration and liability parameters, said individual consumer preference parameters anonymous to said marketing professionals, said server also in communication with a plurality of consumer computers, said consumer computers of a type easily available to and operable by individual consumers and present in their homes or places of business, said consumer computers hosting proprietary consumer software, said proprietary consumer software comprising a database of consumer preference parameters, a user interface means to interface with consumers in a forms-driven manner such that consumers may modify the contents of said database, and a consumer computer communication means. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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Specification