Multi-level point accumulation for a player tracking system and method
First Claim
1. A computer-implemented method for tracking the customer activity of a plurality of customers at one or more casino establishments, said method comprising:
- creating a first customer account having a customer Identification (ID) associated with a first customer;
monitoring the betting activity of the first customer at the one or more casino establishments;
accruing primary betting activity points in the first customer account relating to the betting activity of the first customer monitored at the one or more casino establishments;
creating a second customer account having a customer Identification (ID) associated with a second customer, said second customer being sponsored by the first customer; and
accruing sponsorship points in the first customer account based upon the sponsorship of the second customer by the first customer; and
providing at least one of complementaries and services to the customers based upon their accumulated point total.
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Accused Products
Abstract
A player tracking system and method for tracking the customer activity of a plurality of customers at one or more casino establishments. The system includes an account manager device having a first customer account associated with a first customer and a second customer account associated with a second customer, in which the second customer is sponsored by the first customer. Each customer account includes an associated customer Identification (ID) and a respective accumulated point total. A monitoring device is configured to monitor the betting activity of the plurality of customers at the one or more casino establishments, and a point accumulation device is adapted to accrue primary betting activity points for the customer accounts, based upon their monitored betting activity. The point accumulation device is further adapted to accrue sponsorship points for sponsors of new accounts which may also be applied toward the accumulated point total. Thus, multi-level point accumulation is provided to encourage further patronage.
152 Citations
22 Claims
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1. A computer-implemented method for tracking the customer activity of a plurality of customers at one or more casino establishments, said method comprising:
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creating a first customer account having a customer Identification (ID) associated with a first customer;
monitoring the betting activity of the first customer at the one or more casino establishments;
accruing primary betting activity points in the first customer account relating to the betting activity of the first customer monitored at the one or more casino establishments;
creating a second customer account having a customer Identification (ID) associated with a second customer, said second customer being sponsored by the first customer; and
accruing sponsorship points in the first customer account based upon the sponsorship of the second customer by the first customer; and
providing at least one of complementaries and services to the customers based upon their accumulated point total. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A player tracking system for tracking the customer activity of a plurality of customers at one or more casino establishments comprising:
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an account manager device having a first customer account associated with a first customer and a second customer account associated with a second customer, said second customer being sponsored by the first customer, each customer account having a respective customer Identification (ID) and a respective accumulated point total;
a monitoring device configured to monitor the betting activity of the plurality of customers at the one or more casino establishments;
a point accumulation device adapted to accrue primary betting activity points for the first customer account relating to the betting activity of the first customer monitored at the one or more casino establishments, and for the second customer account relating to the betting activity of the second customer monitored at the one or more casino establishments, said point accumulation device further configured to accrue sponsorship points in the first customer account based upon the sponsorship of the second customer by the first customer;
wherein to at least one of complementaries and services may be provided for the customers based upon their respective accumulated point total. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification