System for influence network marketing

• US 20030216942A1
• Filed: 05/28/2003
• Published: 11/20/2003
• Est. Priority Date: 08/31/1999
• Status: Abandoned Application

• Current Assignee: Comsort, Inc. (Merck & Co., Inc.)
• Original Assignee: Comsort, Inc. (Merck & Co., Inc.)
• Inventors: Hawks, John W.
• Application Number:
  US10/446,113
• Publication Number:
  US 20030216942A1
• Time in Patent Office: Days
• US Class Current: 705/2
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G16H 70/40 relating to drugs, e.g. their side effects or intended usage

Abstract

An innovation is marketed to members in a target community. An influence network is determined for the members in the target community and maps relationships between members in the target community. Tabulated attributes of the target community are determined. Communities of practice are determined from the influence network and the tabulated attributes, and each community of practice has one leader. The innovation is presented to the leaders of the communities of practice, and assistance is provided with dispersion of evaluations of the innovation from leaders to the members in the communities of practice.

Claims

1. A method for marketing an innovation to a plurality of members in a target community comprising the steps of:

determining an influence network for the plurality of members in the target community, said influence network mapping relationships between members in the target community;

determining tabulated attributes of the target community;

determining communities of practice from the influence network and the tabulated attributes, each community of practice having one leader;

presenting the innovation to the leaders of the communities of practice; and

assisting with dispersion of evaluations of the innovation from leaders to the members in the communities of practice.

2. A method as in claim 1, further comprising the step of ranking the communities of practice based on said tabulated attributes.

3. A method as in claim 1, wherein the step of determining the influence network comprises the step of determining at least one technical advice network and at least one trust and friendship network for the influence network.

4. A method as in claim 3, wherein the communities of practice comprise links from the technical advice network and concurrent links from the trust and friendship network.

5. A method as in claim 3, wherein the communities of practice comprise links from the technical advice network based on location proximity obtained from the tabulated attributes and concurrent links from the trust and friendship network.

6. A method as in claim 1, wherein the step of determining the influence network comprises the step of generating a sociogram of the influence network.

7. An information storage device embodying the sociogram of claim 5.

8. A method as in claim 1, wherein the innovation is at least one of a healthcare product and a healthcare service.

9. A method as in claim 1, wherein the members in the target community are healthcare providers.

10. A method as in claim 1, wherein the step of determining the influence network comprises the step of obtaining information from members in the target community regarding relationships between members in the target community.

11. A method as in claim 10, wherein the information regarding relationships between members in the target community comprises information regarding a social structure and a communication structure of the target community.

12. A method as in claim 1, wherein the members in the target community are from a plurality of organizations.

13. A computer having software for performing the steps of claim 1 of determining the influence network, determining the tabulated attributes, and determining communities of practice.

14. A computer-readable medium having software for performing the steps of claim 1 of determining the influence network, determining the tabulated attributes, and determining communities of practice.

15. A method for marketing an innovation to a plurality of members in a target community comprising the steps of:

receiving data regarding a plurality of communities of practice, said communities of practice determined from an influence network for the plurality of members in the target community and tabulated attributes for the target community, each community of practice having one leader, said influence network mapping relationships between members in the target community, said influence network comprising at least one technical advice network for members in the target community and a trust and friendship network for members in the target community;

presenting the innovation to the leaders of the communities of practice; and

assisting with dispersion of evaluations of the innovation from leaders to the members in the communities of practice.

16. A method as in claim 15, further comprising the steps of:

associating each member in completed questionnaires with a node in the influence network, said completed questionnaires obtained from members in the target community;

determining connections between the nodes in the influence network using the completed questionnaires;

determining the technical advice network and the trust and friendship network for the influence network; and

generating said at least one sociogram for the communities of practice.

17. A computer having software for the performing the steps of claim 16 of associating each member, determining connections, determining the technical advice network and the trust and friendship network, and generating said at least one sociogram, wherein the software uses as input information from the completed questionnaires.

18. A computer-readable medium having software for performing the steps of claim 16 of associating each member, determining connections, determining the technical advice network and the trust and friendship network, and generating said at least one sociogram, wherein the software uses as input information from the completed questionnaires.