Method and system for marketing to potential customers
First Claim
1. A method for marketing potential customers for major decision purchases based on knowledge of the potential purchasers, the method comprising:
- transmitting a marketing profile questionnaire about specific areas of interest to predetermined purchasing units meeting minimum criteria;
determining if any of the predetermined purchasing units either make a specific purchase or return the marketing profile questionnaire;
if any one of the predetermined purchasing units purchase, subsequently transmitting predetermined marketing communications to each such purchasing unit based on the purchase;
if any one of the predetermined purchasing units return the marketing profile questionnaire, then transmitting predetermined marketing communications to each such purchasing unit who responds based on the purchasing unit responses to the marketing profile questionnaire; and
storing information about each purchasing unit who purchases and/or returns the questionnaire in a profiled prospect database.
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Abstract
A method and system for marketing to potential customers for major decision goods and/or services purchases based on knowledge of the potential customers as purchasing units includes combining information from public information, purchased private information, and recorded behavior and actions observed with the marketer, seller or others as an input, then transmitting a marketing profile questionnaire about specific characteristics or preferences of purchasing units for goods or services to predetermined purchasing units meeting minimum criteria to collect and define purchasing units to whom marketing is performed. Control logic determines if any of the predetermined purchasing units have purchased in the past, or subsequently return the marketing profile questionnaire or make a purchase thereafter. If any one of the predetermined purchasing units purchased or purchases the goods or services of interest, a predetermined marketing communication is transmitted to the purchasing unit based on that purchase and information is stored. If any one of the predetermined purchasing units return the marketing profile questionnaire, information about each such purchasing unit is stored and predetermined marketing communications are transmitted based on the purchasing unit response to the marketing profile questionnaire. Periodic determinations also convert certain purchasing units to an inactive status.
38 Citations
27 Claims
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1. A method for marketing potential customers for major decision purchases based on knowledge of the potential purchasers, the method comprising:
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transmitting a marketing profile questionnaire about specific areas of interest to predetermined purchasing units meeting minimum criteria;
determining if any of the predetermined purchasing units either make a specific purchase or return the marketing profile questionnaire;
if any one of the predetermined purchasing units purchase, subsequently transmitting predetermined marketing communications to each such purchasing unit based on the purchase;
if any one of the predetermined purchasing units return the marketing profile questionnaire, then transmitting predetermined marketing communications to each such purchasing unit who responds based on the purchasing unit responses to the marketing profile questionnaire; and
storing information about each purchasing unit who purchases and/or returns the questionnaire in a profiled prospect database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for marketing potential customers for major decision purchases of goods or services based on knowledge of the potential customers, the system comprising:
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means for transmitting a marketing profile questionnaire about specific purchases to predetermined purchasing units meeting minimum criteria; and
a control logic for determining if any of the predetermined purchasing units either make a purchase or return the marketing profile questionnaire, then initiating transmission of predetermined marketing communications to the purchasing or returning purchasing units based on the purchase information or the information on the returned questionnaire, then storing information about the purchasing units in a profiled prospect database; and
initiating transmission of predetermined marketing communications to the purchasing units based on their response to the marketing profile questionnaire or their purchase. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A method for marketing potential customers for major decision purchases based on knowledge of the potential purchasers, the method comprising:
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creating an input by combining information on a purchasing unit from public sources, purchased private information, and recorded observations;
transmitting a marketing profile questionnaire about specific areas of interest to predetermined purchasing units meeting minimum criteria based on said input;
determining if any of the predetermined purchasing units either make a specific purchase or return the marketing profile questionnaire;
if any one of the predetermined purchasing units purchase, subsequently transmitting predetermined marketing communications to each such purchasing unit based on the purchase;
if any one of the predetermined purchasing units return the marketing profile questionnaire, then transmitting predetermined marketing communications to each such purchasing unit who responds based on the purchasing unit responses to the marketing profile questionnaire; and
storing information about each purchasing unit who purchases and/or returns the questionnaire in a profiled prospect database as a combination of said input with response information from said returned questionnaire and/or said purchase.
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Specification