Advertisement distribution processing system
First Claim
1. An advertisement distribution processing system comprising:
- a communication terminal configured to receive advertisement content information and present to a user an advertisement based on the advertisement content information; and
an advertisement distribution device configured to associate and store in advance the advertisement content information and area information indicating an area where the advertisement will be presented, the advertisement distribution device being further configured to distribute the advertisement content information corresponding to the area information of the area to the communication terminal when the communication terminal is located within the area, the advertisement distribution device being further configured to detect operation input information created by operations performed on the communication terminal in response to the advertisement, and analyze an advertising effect based on the operation content.
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Accused Products
Abstract
An advertisement distribution device is configured to accurately analyze the effect of a distributed advertisement. The advertisement distribution device distributes advertisements to a mobile communication terminal, which presents the distributed advertisement to a user. The advertisement distribution device associates advertisement content information of the advertisement with area information that indicates an area where the advertisement will be distributed or presented. When a mobile communication terminal position acquiring section detects that the mobile communication terminal is positioned inside the distribution or presentation area, the advertisement distribution device distributes the advertisement content information corresponding to the area information for the area. The advertisement distribution device then receives operation content information describing the operations performed on the mobile communication terminal with respect to the advertisement. An advertising effect determining section then analyzes the advertising effect based on this operation content.
107 Citations
29 Claims
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1. An advertisement distribution processing system comprising:
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a communication terminal configured to receive advertisement content information and present to a user an advertisement based on the advertisement content information; and
an advertisement distribution device configured to associate and store in advance the advertisement content information and area information indicating an area where the advertisement will be presented, the advertisement distribution device being further configured to distribute the advertisement content information corresponding to the area information of the area to the communication terminal when the communication terminal is located within the area, the advertisement distribution device being further configured to detect operation input information created by operations performed on the communication terminal in response to the advertisement, and analyze an advertising effect based on the operation content. - View Dependent Claims (2, 3, 4, 5)
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6. An advertisement distribution device comprising:
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a communication section configured to communicate with a communication terminal to which an advertisement will be distributed;
a memory section configured to associate and store advertisement content information containing the advertisement and distribution area information indicating a distribution area where the advertisement will be distributed;
a position acquisition section configured to acquire position information indicating a current location of the communication terminal; and
an advertisement distribution processing section configured to control the communication section to read from the memory section the advertisement content information corresponding to the distribution area information of the distribution area, and distribute the advertisement content information to the communication terminal upon a determination by the position acquisition section that the communication terminal is located within the distribution area based on the position information acquired, and the advertisement distribution processing section being further configured to analyze an advertising effect by detecting operation input information created by operations performed on the communication terminal in response to the advertisement. - View Dependent Claims (7, 8, 9, 10, 11)
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12. An advertisement distribution processing method comprising:
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storing in advance advertisement content information corresponding to at least one advertisement to be distributed;
storing in advance distribution area information indicating a distribution area corresponding to the advertisement to be distributed;
monitoring location of a communication terminal to which the advertisement will be distributed;
distributing to the communication terminal the advertisement content information corresponding to the distribution area information of the distribution area when the location of the communication terminal has entered the distribution area;
detecting operation input information created by operation of the communication terminal in response to the advertisement; and
analyzing the operation input information to determine an advertising effect of the advertisement content information. - View Dependent Claims (13, 14, 15, 16, 17)
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18. A communication terminal comprising:
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a communication section configured to communicate with an advertisement distribution device that distributes advertisement content information;
an information presentation section configured to present an advertisement based on the advertisement content information to a user;
a position acquisition section configured to acquire position information indicating a current location of the communication terminal;
an input section configured to input commands using operations performed by the user;
a control section configured to control the information presentation section to present the advertisement when the communication section has received the advertisement content information from the advertisement distribution device and presentation area information indicating a presentation area where the advertisement will be presented, and upon a determination based on the position information acquired by the position acquisition section that the current location is within the presentation area, the control section being further configured to create operation input information based on the operations inputted to the input section in response to the advertisement having been presented by the information presentation section, and control the communication section to transmit the operation input information to the advertisement distribution device. - View Dependent Claims (19, 20, 21, 22)
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23. An advertisement presentation method comprising:
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receiving advertisement content information and presentation area information in a communication device from an advertisement distribution device, with the presentation area information indicating a presentation area where an advertisement will be presented;
acquiring position information indicative of a current location of the communication device;
presenting the advertisement to a user of the communication device upon determining that the current location of the communication device is within the presentation area based on the position information acquired;
creating operation input information based on operations inputted by the user in response to the advertisement having been presented; and
transmitting the operation input information to the advertisement distribution device. - View Dependent Claims (24, 25, 26)
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27. An advertisement distribution processing system comprising:
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communication means for receiving advertisement content information and presenting to a user an advertisement based on the advertisement content information; and
advertisement distribution means for associating and storing in advance the advertisement content information and area information indicating an area where the advertisement will be presented, the advertisement distribution means being further configured to distribute the advertisement content information corresponding to the area information of the area to the communication means when the communication means is located within the area, the advertisement distribution means being further configured to detect operation input information created by operations performed on the communication means in response to the advertisement, and analyze an advertising effect based on the operation input information.
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28. An advertisement distribution device comprising:
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communication means for communicating with a communication terminal to which an advertisement will be distributed;
memory section means for associating and storing advertisement content information containing the advertisement and distribution area information indicating a distribution area where the advertisement will be distributed;
position acquisition means for acquiring position information indicating a current location of the communication means; and
advertisement distribution processing means for controlling the communication means to read from the memory means the advertisement content information corresponding to the distribution area information of the distribution area, and distribute the advertisement content information to the communication means upon a determination by the position acquisition means that the communication means is located within the distribution area based on the position information acquired, and the advertisement distribution processing means being further configured to analyze an advertising effect by detecting operation input inforamation created by operations performed on the communication means in response to the advertisement.
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29. A communication terminal comprising:
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communication means for communicating with an advertisement distribution device that distributes advertisement content information;
information presentation means for presenting an advertisement based on the advertisement content information to a user;
position acquisition means for acquiring position information indicating a current location of the communication means;
input means for inputting commands using operations performed by the user;
control means for controlling the information presentation means to present the advertisement when the communication means has received the advertisement content information from the advertisement distribution device and presentation area information indicating a presentation area where the advertisement will be presented, and upon a determination based on the position information acquired by the position acquisition means that the current location is within the presentation area, the control means being further configured to create operation input information based on the operations inputted to the input means in response to the advertisement having been presented by the information presentation means, and control the communication means to transmit the operation input information to the advertisement distribution device.
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Specification