Information processing system for targeted marketing and customer relationship management
First Claim
1. A computer-implemented method for creating a promotional campaign, said method comprising:
- maintaining a database of information pertaining to a set of customers creating a first segment definition corresponding to a first segment population composed of ones of said customers;
associating a first offer with said first segment definition;
associating an offer distribution mode with said first segment definition wherein said first segment definition, said first offer and said first offer distribution mode are associated with said campaign; and
generating expected results of said campaign.
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Accused Products
Abstract
A computer-implemented system and method for creating a promotional campaign is disclosed herein. The disclosed method includes maintaining a database of information pertaining to a set of customers. A first segment definition corresponding to a first segment population composed of ones of the customers is created. The method further includes associating a first offer with the first segment definition. An offer distribution mode may also be associated with the first segment definition such that the first offer and first offer distribution mode are associated with the campaign. Expected results of the campaign may then be generated. In a particular embodiment a geographic distribution of the first segment population is displayed in connection with generation of the expected campaign results.
180 Citations
32 Claims
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1. A computer-implemented method for creating a promotional campaign, said method comprising:
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maintaining a database of information pertaining to a set of customers creating a first segment definition corresponding to a first segment population composed of ones of said customers;
associating a first offer with said first segment definition;
associating an offer distribution mode with said first segment definition wherein said first segment definition, said first offer and said first offer distribution mode are associated with said campaign; and
generating expected results of said campaign. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A promotional campaign management system, comprising:
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a processor;
a memory in which is maintained a database of information pertaining to a set of customers, said memory further including a campaign management system module comprised of a sequence of program instructions which, when executed by said processor, enable;
creation of a first segment definition corresponding to a first segment population composed of one of said customers;
association of a first offer with said first segment definition;
association of an offer distribution mode with said first segment definition wherein said first segment definition, said first offer and said first offer distribution mode are associated with said campaign; and
generation of expected results of said campaign. - View Dependent Claims (15, 16, 17, 18)
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19. A computer-implemented method for creating a promotional campaign, said method comprising:
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maintaining a database of information pertaining to a set of customers;
creating a first segment definition corresponding to a first segment population composed of ones of said customers;
associating a first offer with said first segment definition;
defining a first offer distribution vendor, said defining including specifying an offer distribution mode;
associating a first vendor with said first segment definition wherein said first segment definition, said first offer, said first vendor and said first offer distribution mode are associated with said campaign. - View Dependent Claims (20, 21, 22, 23, 24)
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25. A business information processing system comprising:
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a data warehouse for storing customer information relating to a plurality of customers and transactions involving said customers;
a processor; and
a memory associated with said processor, said memory including a customer contact module for managing said customer information; and
a campaign management module for generating marketing campaigns directed to segments of said plurality of customers. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32)
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Specification