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Lock-and-key consumer billing data protection for electronic marketing

  • US 20030216980A1
  • Filed: 05/15/2002
  • Published: 11/20/2003
  • Est. Priority Date: 05/15/2002
  • Status: Abandoned Application
First Claim
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1. A method for providing a consumer billing data protection capability in an electronic marketing system that stores a plurality of consumer records, each of which includes consumer identification information and partial billing information, comprising the steps of:

  • sending an electronic communication offer to a consumer corresponding to the consumer identification information stored in one of the plurality of consumer records;

    receiving a return electronic communication containing a key from said consumer, said return electronic communication indicative that said consumer desires to purchase a product or service offered in said electronic communication offer, wherein said key completes said partial billing information stored in said one of said plurality of consumer records; and

    processing an order for said product or service and billing for said order using the partial billing information stored in said one of the plurality of consumer records, and said key.

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