Systems and methods for providing pre-point-of-sale incentive marketing with pre-printed coupons
First Claim
1. A system for providing an incentive in a retail store comprising:
- defining an incentive that is based in part on one or more characteristics of a specific product;
applying the incentive to the specific product;
providing the incentive to a shopper at a point after the shopper has selected the specific product and before a point of sale.
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Accused Products
Abstract
A system and method for providing incentives within a retail environment involving identifying shopping behavior indicators and providing incentives based on the identified shopping behavior indicators. Shopping behavior indicators comprise information related to a specific customer product selection, the information selected from the group consisting of: product type, name, brand, quantity, grade, price per unit, UPC, weight, source, shelf life and the like. These characteristics are a strong indicator of instantaneous consumer needs and desires. The present invention identifies one or more incentive offers associated with the shopping behavior indicators and provides the identified incentive offer after a customer has selected a specific product package and before the point of sale. The incentive offer may be provided in the form of a coupon that is printed at the time of product selection or preprinted and applied to a product package at any time before customer selection of the product package, including at centralized packaging and distribution facilities..
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Citations
20 Claims
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1. A system for providing an incentive in a retail store comprising:
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defining an incentive that is based in part on one or more characteristics of a specific product;
applying the incentive to the specific product;
providing the incentive to a shopper at a point after the shopper has selected the specific product and before a point of sale. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A product label for attaching to a package containing a product, the product label comprising:
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a product information portion; and
a coupon having an incentive offer wherein the incentive offer is chosen based upon at least one characteristic feature of the product contained within the package, wherein the at least one characteristic feature is one that is used by a shopper to select the package. - View Dependent Claims (8)
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9. A method for providing an incentive within a retail environment comprising:
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identifying shopping behavior indicators comprising information related to a specific customer product selection, the information selected from the group consisting of;
product type, name, brand, quantity, grade, price per unit, UPC, weight, source, and shelf life;
identifying one or more incentive offers associated with the shopping behavior indicators; and
providing the identified incentive offer after a customer has selected a specific product package and before the point of sale. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A method for implementing a marketing incentive program comprising:
within a retail environment, after a product selection has been made but before a product purchase has been completed, providing an incentive coupon based upon the product selection but for goods and/or services different from that of the product selection. - View Dependent Claims (17, 18, 19, 20)
Specification