Retail loyalty system (RLS) with embedded web server

• US 20030220834A1
• Filed: 05/21/2002
• Published: 11/27/2003
• Est. Priority Date: 05/21/2002
• Status: Abandoned Application

• Current Assignee: Brian Leung, Wah-Cheong Hui
• Original Assignee: Brian Leung, Wah-Cheong Hui
• Inventors: Hui, Wah-Cheong, Leung, Brian
• Application Number:
  US10/153,060
• Publication Number:
  US 20030220834A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0262 during computer stand-by mode
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

A Retail Loyalty System for retailers to create and sustain customer loyalty and repeat purchases, that is layered over the Internet, and utilizes the Smart Card technology to store the loyalty points and personal information; built-in Ethernet and TCP/IP Network Interface and built-in Embedded Web Server allow web-based administration; a network terminal allows the shoppers to check their loyalty points in real-time manner, and allows the shoppers to select the reward items to redeem on the LCD display with touch-screen panel; a POS Add-in Module to allow adding the loyalty points earned by the purchase transaction, and to allow deducting the loyalty points resulted by redeeming reward items. The reward scheme may be updated & readjusted remotely by the computer at the head office via the Internet, and may be synchronized across all the branches of the retailer. Optionally, all the transaction logs can be uploaded to a centralized CRM database server for CPM (Customer Relationship Management) purpose.

Claims

1. A first Retail Loyalty System Network Terminal, for shoppers to conveniently and interactively check the loyalty points and select the reward items, the first network terminal comprising:

a) a network interface for connecting directly to the computer network infrastructure establish a connection to the company network and/or to the Internet,

b) an Embedded Web Server that receives and responses to the requests sent from any Internet Browser having access to the computer network,

c) a browser-based management module that allows any Internet Browser that is capable of accessing the computer network to setup and maintain the network terminal,

d) a browser-based information query module that allows any Internet Browser that is capable to access the computer network to access the transaction log of the network terminal.

2. The network terminal defined in claim 1, wherein the Embedded Web Server enables different kind of computers, such as Apple Macintosh, Unix Machine, or PC running Microsoft Windows 95/98/2000//ME/XP, to connect to and to access the network terminal, and to setup, and maintain the reward scheme of the network terminal, through the standard Internet Browser, i.e., it enables platform-independent operations.

3. The network terminal defined in claim 1, wherein the Embedded Web Server allows any number of computers to simultaneously access the network terminal.

4. The network terminal defined in claim 1, wherein the Embedded Web Server enables remote computers to perform remote access from remote sites through standard Internet Browser.

5. The network terminal defined in claim 1, wherein the Embedded Web Server eliminates the needs for any dedicated computer to connect to and to access the network terminal.

6. The network terminal defined in claim 1, wherein the Browser-based management module includes the management software, that enables the Internet Browser to setup and maintain the network terminal and to readjust the reward scheme.

7. The network terminal defined in claim 1, wherein the Browser-based management module includes the management software, that eliminates the needs for any additional management software package to setup and maintain the network terminal and to readjust the reward scheme.

8. The network terminal defined in claim 1, wherein the Browser-based information query module includes the software to access the transaction log data base, that can dynamically generate real-time transaction log report from the transaction log records.

9. The network terminal defined in claim 1, wherein the Browser-based information query module allows users to access the transaction log through standard Internet Browser.

10. The network terminal defined in claim 1, that implements the proprietary RLS protocol, to allow the synchronization of the reward scheme between Master network terminal and Slave network terminal automatically without user interface.

11. The network terminal defined in claim 1, further comprising a Display Unit that shows the loyalty program-related information, such as the loyalty points, the accumulated amount spent in the store, the history of spending, and the reward items.

12. The network terminal defined in claim 11, wherein the Display Unit displays advertisements and promotional materials, in either still picture format or in movie format, during the idle time when no shopper is using the unit.

13. The network terminal defined in claim 11 wherein the Display Unit displays personalized product and marketing messages to the shopper for personalized promotion.

14. The network terminal defined in claim 1, further comprising a Touch-Screen Panel Unit, that acts as an input device to allow the shopper to interactively select the reward items.

15. The network terminal defined in claim 14, wherein the Touch-Screen Panel Unit allows the shopper to enter his/her personal information, such as age, martial status, email address, and so on.

16. The network terminal defined in claim 1, further comprising a Transaction Log Database that stores the transaction history that can be used for CRM (Customer Relation Management) purposes.

17. The network terminal defined in claim 1, further comprising a Reward Scheme Database, that enables the reward scheme to be changed and readjusted easily from time to time, to adapt for any product specific promotion, seasonal campaigns and time-sensitive promotion.

18. The network terminal defined in claim 1, further comprising a Smart Card Reader Unit that reads and writes the contents of the loyalty card (either contact-type or contactless-type smart card).

20. The POS Add-in Module defined in claim 19, that implements the proprietary RLS protocol, to allow the synchronization of the reward scheme with the network terminal defined in claim 1.

28. A method of implementing a Retail Loyalty System that can effectively recruit participants, and to collect shoppers'"'"' personal information for CRM (Customer Relationship Management) purpose, a method comprising the steps of:

a) issuing a loyalty card (either a contact-type smart card or contactless-type smart card) to every new shopper at their first visit, without asking for personal information in advance;

b) the shopper may earn loyalty points even at their first visit to the store;

c) the shopper may remain anonymous until the first time he or she redeems reward items,

d) after selecting the reward items to redeem the first time via the Network Terminal defined in claim 11 the Network Terminal then asks for the personal information, such as age, sex, marital status, and number of children.

e) once the personal information is entered, it is then stored in the loyalty card, and can be retrieved at the next purchase.

f) the personal information of the shopper then can be associated with the purchased items for CRM purchases.

29. A method of implementing a Retail Loyalty System that can effectively create and sustain customer loyalty and repeat purchases, a method comprising the steps of:

a) enabling the shopper to earn loyalty points for all purchase transactions, even the transaction amount is minimal;

b) adding the loyalty points on-the-fly to the loyalty card (either contact-type or contactless-type smart card) in real-time manner without asking the shopper to fill in any form in advance;

c) allowing the shopper to check the loyalty points with real-time feedback conveniently by simply presenting the loyalty card to the Network Terminal defined in claim 1, without any need for store assistance;

30. A method of implementing a Retail Loyalty System that can reduce the setup and maintenance cost for the retailers, a method comprising the steps of:

a) avoiding the centralized database to store all the shoppers'"'"' transaction history and loyalty points, by storing the loyalty points in their own loyalty card;

b) avoiding the setup and maintenance of the customer hot line for the shoppers to check the loyalty points through the telephone, as the shoppers can check the loyalty points on their own at the store level and get real-time feedback by simply presenting the loyalty card to the Network Terminal defined in claim 1;

c) allowing periodically readjusting the reward scheme in web-speed conveniently via the Internet;

19. A first POS Add-in Module that works with any existing POS (Point of Sales) system, comprising:

a) network interface for connecting directly to the computer network infrastructure establish a connection to the company network and/or to the Internet,

b) an Embedded Web Server that receives and responses to the requests sent from any Internet Browser having access to the computer network,

c) a browser-based management module that allows any Internet Browser that is capable of accessing the computer network to setup and maintain the network terminal,

d) a browser-based information query module that allows any Internet Browser that is capable to access the computer network to access the transaction log of the network terminal.

21. The Add-in Module defined in claim 19, further comprising a POS system interface unit that sends and receives the loyalty program-related information, such as the transaction amount and loyalty points, with the POS system.

22. The POS Add-in Module defined in claim 19, further comprising a Transaction Log Database that stores the transaction history that can be used for CRM (Customer Relation Management) purposes.

23. The POS Add-in Module defined in claim 19, further comprising a Smart Card Reader Unit that enables the POS system to access the loyalty card (either contact-type smart card or contactless-type smart card), and to add and deduct the loyalty points of the loyalty cards.

24. The POS Add-in Module defined in claim 19, further comprising a Redemption Management Unit that determines the loyalty points required to redeem the reward items.

25. The POS Add-in Module defined in claim 24, wherein the Redemption Management Unit passes the loyalty points to the Smart Card Reader Unit for deducting the loyalty points of the loyalty card.

26. The POS Add-in Module defined in claim 19, further comprising a Loyalty Point Management Unit that determine the loyalty points earned by the purchase transaction.

27. The POS Add-in Module defined in claim 26, wherein the Loyalty Point Management Unit passes the earned loyalty points to the Smart Card Reader Unit for adding the loyalty points to the loyalty card.

31. A method of implementing a Retail Loyalty System that can be used among affiliated retailers, a method comprising the steps of:

a) dividing the memory of the loyalty card (either contact-type or contactless type smart card) into a number of sub-blocks, and each sub-block is allocated to one of the affiliated retailers, and is protected by secret keys;

b) each one of the affiliated retailers reads and writes on their allocated sub-blocks of the loyalty card only, without affecting and altering the other sub-blocks that are not allocated to the retailer.