Method and system for customizing the content of targeted advertising

• US 20030225613A1
• Filed: 05/28/2002
• Published: 12/04/2003
• Est. Priority Date: 05/28/2002
• Status: Abandoned Application

• Current Assignee: Micro Focus LLC (Open Text Corporation)
• Original Assignee: Micro Focus LLC (Open Text Corporation)
• Inventors: Crowder, Harlan, Shahoumian, Troy
• Application Number:
  US10/157,661
• Publication Number:
  US 20030225613A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Embodiments of the present invention are directed to a method and system for customizing the content of targeted advertising. In one embodiment of the present invention, a record is created of in-store behavior which has at least one item of expressed interest. A targeted message is then created which has information about the item of expressed interest. The targeted message is then sent to a specific audience.

Claims

1. A method for customizing the content of targeted advertising comprising:

creating a record of in-store behavior having at least one item of expressed interest;

creating a targeted message comprising information about said item of expressed interest; and

sending said targeted message to a specific audience.

2. The method for customizing the content of targeted advertising as recited in claim 1 further comprising:

creating a category wherein said item of expressed interest is associated with at least one related item; and

sending information about said related item in said targeted message.

3. The method for customizing the content of targeted advertising as recited in claim 2, wherein said creating of said targeted message comprises creating a customized Web page having said information about said item of expressed interest and said related item in said category.

4. The method for customizing the content of targeted advertising as recited in claim 2, wherein said creating of said targeted message comprises printing a customized advertisement having said information about said item of expressed interest and said related item in said category.

5. The method for customizing the content of targeted advertising as recited in claim 1, wherein said record of in-store behavior is unique to a customer and further comprising said customer identifying said item of expressed interest.

6. The method for customizing the content of targeted advertising as recited in claim 1, wherein said creating of said record comprises recording an in-store purchase of said item of expressed interest.

7. The method for customizing the content of targeted advertising as recited in claim 1, wherein said creating of said record comprises identifying said item of expressed interest wirelessly using a handheld electronic device.

8. The method for customizing the content of targeted advertising as recited in claim 7, wherein said handheld electronic device is a Personal Digital Assistant (PDA) and said creating of said record comprises identifying said item of expressed interest using said Personal Digital Assistant.

9. A method for customizing the content of targeted advertising based upon in-store behavior comprising:

recording in-store behavior wherein a purchasing entity identifies an item of expressed interest;

creating a category which groups said item of expressed interest with at least one related item; and

creating a targeted message which is unique to said purchasing entity and wherein information is conveyed to said purchasing entity about said item of expressed interest and said related item in said category.

10. The method for customizing the content of targeted advertising as recited in claim 9, wherein said recording of said in-store behavior is performed wirelessly by said purchasing entity using a handheld electronic device.

11. The method for customizing the content of targeted advertising as recited in claim 10, wherein said recording of said in-store behavior is performed by said purchasing entity using a Personal Digital Assistant.

12. The method for customizing the content of targeted advertising as recited in claim 9 further comprising:

associating said item of expressed interest with an item previously purchased by said purchasing entity; and

creating a targeted message for said purchasing entity describing how said item of expressed interest can be used in conjunction with said previously purchased item.

13. The method for customizing the content of targeted advertising as recited in claim 9, wherein said creating of said targeted message comprises creating a customized Web page which is unique to said purchasing entity.

14. The method for customizing the content of targeted advertising as recited in claim 9, wherein said creating of said targeted message comprises printing a customized advertisement which is unique to said purchasing entity.

15. A system for customizing the content of advertising based upon in-store behavior comprising:

means for collecting in-store information wherein at least one item of expressed interest is identified by a purchasing entity;

means for creating a category wherein said item of expressed interest is associated with at least one related item; and

means for creating a targeted message which is unique to said purchasing entity and wherein information about said category is communicated.

16. The system for customizing the content of advertising based upon in-store behavior of claim 15, wherein said means for collecting in-store information comprises an electronic means for wirelessly identifying said item of expressed interest.

17. The system for customizing the content of advertising based upon in-store behavior as recited in claim 15, wherein said means for creating said targeted message comprises means for creating a Web page which is unique to said purchasing entity.

18. The system for customizing the content of advertising based upon in-store behavior as recited in claim 15, wherein said means for creating said targeted message comprises means for creating a customized printed advertisement which is unique to said purchasing entity.