Apparatus and method for selective insertion and pricing of media data into a media data stream
First Claim
1. An apparatus for selective insertion of media items into a media stream to be transmitted over a media-on-demand network connecting a service provider to one or more subscribers, said apparatus comprising:
- means for a service provider to obtain from a subscriber preferences regarding amount and content of media items to be inserted into a media stream;
means for the determining positions in the media stream where said items may be inserted; and
means for selectively inserting said media items into a media stream to be transmitted by the service provider;
whereby the service provider utilizes the subscriber'"'"'s preferences to selectively insert media items into the media stream being transmitted from the service provider to the subscriber, at positions in the media stream determined by the position determination means.
1 Assignment
0 Petitions
Accused Products
Abstract
A method for a media provider in a media-on-demand network to selectively insert media items into a media stream consists of determining a subscriber'"'"'s preferences for inserted content, determining suitable positions in the transmitted stream for insertion of other media items, and inserting items into a stream being transmitted to a subscriber. The inserted items can be commercial advertisements from advertisers (170), or other items as selected by either the provider or subscriber, and can be interactive items of indeterminate duration. The media provider utilizes the subscriber'"'"'s preferences to selectively insert media items into a media stream at the previously determined suitable positions. Advertisers (170) can monitor the delivery frequency of advertisements to subscribers and adjust the price of an ad to change the ad'"'"'s delivery frequency. The media service provider maintains an ad queue for each user and can order ads in the queue based on the price of each ad.
201 Citations
27 Claims
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1. An apparatus for selective insertion of media items into a media stream to be transmitted over a media-on-demand network connecting a service provider to one or more subscribers, said apparatus comprising:
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means for a service provider to obtain from a subscriber preferences regarding amount and content of media items to be inserted into a media stream;
means for the determining positions in the media stream where said items may be inserted; and
means for selectively inserting said media items into a media stream to be transmitted by the service provider;
whereby the service provider utilizes the subscriber'"'"'s preferences to selectively insert media items into the media stream being transmitted from the service provider to the subscriber, at positions in the media stream determined by the position determination means. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. An apparatus for selective insertion of media items into a media stream to be transmitted over a media-on-demand network connecting a service provider to one or more subscribers, comprising:
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means for a service provider to obtain from a subscriber preferences regarding amount and content of media items to be inserted into a media stream;
means for obtaining a subscriber'"'"'s demographic profile;
means for analyzing the subscriber'"'"'s demographic profile to determine the subscriber'"'"'s preferences regarding amount and content of items to be inserted into the media stream;
means for determining positions in the media stream where items may be inserted; and
means for selectively inserting media items into a media stream to be transmitted by the service provider;
whereby the service provider utilizes the subscriber'"'"'s preferences to selectively insert media items into the media stream being transmitted from the service provider to the subscriber, at positions in the media stream determined by the position determination means;
- View Dependent Claims (11, 12)
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13. A method for selectively inserting media items into a media stream transmitted from a service provider to a subscriber in a media-on-demand network, comprising the steps of:
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obtaining a subscriber'"'"'s preferences regarding amount and content of media items to be inserted into the media stream;
determining positions in the media stream where media items may be inserted; and
selectively inserting media items into a media stream to be transmitted by the service provider to the subscriber. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A method for pricing advertising in a media-on-demand network, said method comprising the steps of:
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delivering by a media-on-demand service provider one or more advertisements provided by an advertiser to a subscriber as part of a media stream delivered to said subscriber;
monitoring by the service provider the delivery frequency of the one or more advertisements delivered to said user;
storing said one or more delivery frequencies in a database maintained by the service provider;
accessing the advertisement delivery frequency database by the advertiser;
changing an advertisement price by the individual advertiser to alter the advertisement delivery frequency;
comparing the modified advertisement prices of the individual advertisements; and
ordering the one or more advertisements to be delivered to the subscriber based upon the highest advertisement price. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27)
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Specification