Methods and systems for providing targeted marketing over the internet
First Claim
1. A method for providing customized content to at least one prospective customer, the method comprising:
- creating a personalized portal page in a database by aggregating information relevant to a prospect'"'"'s interest;
providing the personalized portal page to the prospect;
gathering prospect behavior data;
generating a report based on the prospect behavior data; and
modifying the personalized portal page in response to the behavior data.
5 Assignments
0 Petitions
Accused Products
Abstract
A system, method and computer-readable medium for providing customized content to at least one prospective customer are disclosed. In one embodiment, the method includes the step of creating a personalized portal page in a database by aggregating corporate information relevant to a prospect'"'"'s business interest. Next, the method directs the personalized portal page to the prospect. Once the prospect accesses the portal and reviews the content, the present system then gathers prospect behavior data. Next, a report based on the prospect behavior data is generated, and then the personalized portal page is modified in response to the behavior data.
17 Citations
15 Claims
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1. A method for providing customized content to at least one prospective customer, the method comprising:
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creating a personalized portal page in a database by aggregating information relevant to a prospect'"'"'s interest;
providing the personalized portal page to the prospect;
gathering prospect behavior data;
generating a report based on the prospect behavior data; and
modifying the personalized portal page in response to the behavior data. - View Dependent Claims (2, 3, 4, 5)
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6. An apparatus for providing customized content to at least one prospective customer, the apparatus comprising:
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means for creating a personalized portal page in a database by aggregating information relevant to a prospect'"'"'s interest;
means for providing the personalized portal page to the prospect;
means for gathering prospect behavior data;
means for generating a report based on the prospect behavior data; and
means for modifying the personalized portal page in response to the behavior data. - View Dependent Claims (7, 8, 9, 10)
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11. A computer-readable medium containing instructions executable by a computer to direct customized content to at least one prospective customer, the method comprising:
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creating a personalized portal page in a database by aggregating information relevant to a prospect'"'"'s interest;
providing the personalized portal page to the prospect;
gathering prospect behavior data;
generating a report based on the prospect behavior data; and
modifying the personalized portal page in response to the behavior data. - View Dependent Claims (12, 13, 14, 15)
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Specification