System and method for creating compiled marketing research data over a computer network

• US 20030229533A1
• Filed: 06/06/2002
• Published: 12/11/2003
• Est. Priority Date: 06/06/2002
• Status: Active Application

• Current Assignee: I -Tink Company Limited
• Original Assignee: I -Tink Company Limited
• Inventors: Mack, Mary E., Hill, Justin B.
• Application Number:
  US10/165,647
• Publication Number:
  US 20030229533A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

A system for creating compiled marketing research data over a computer network is disclosed. The system comprises a researcher server system (12), multiple respondent systems (18, 20) in communication with the researcher server system (12) and at least one client system (14) in communication with the researcher server system (12). The researcher server system (12) is operable to provide multiple questions, to receive corresponding responses and to compile the received responses in substantially real-time. Each respondent system (18, 20) is operable to receive the questions from the researcher server system (12) and provide the survey responses to the researcher server system (12). The client system (14) is operable to access the compiled responses in substantially real-time, thereby creating compiled marketing research data over the computer network.

Claims

1. A system for creating compiled marketing research data over a computer network comprising:

a researcher server system operable to provide a plurality of questions, to receive corresponding survey responses to the questions and to compile the responses in substantially real-time;

a plurality of respondent systems in communication with the researcher server system, each of the plurality of respondent systems operable to receive the questions from the researcher server system and provide the corresponding responses to the researcher server system; and

at least one client system in communication with the researcher server system, the client system operable to access the compiled responses in substantially real-time, thereby creating compiled marketing research data over the computer network.

2. The system as recited in claim 1 wherein the compiled responses comprise responses formatted into a predetermined format.

3. The system as recited in claim 2 wherein the researcher server system is operable to export the responses formatted into a predetermined format.

4. The system as recited in claim 3 wherein the compiled responses comprise responses formatted into a raw data format.

5. The system as recited in claim 3 wherein the compiled responses comprise responses subjected to data analysis.

6. The system as recited in claim 5 wherein the data analysis comprises aggregation.

7. The system as recited in claim 5 wherein the data analysis comprises a multivariate analysis chosen from the group consisting of regression analysis, discriminant analysis, factorial multivariate analysis of variance, factor analysis, hierarchical cluster analysis and partition cluster analysis.

8. The system as recited in claim 7 wherein the data analysis is operable to be chosen by the client system.

9. The system as recited in claim 1 wherein the researcher server system is operable to provide the plurality of questions during a predetermined time period.

10. The system as recited in claim 1 wherein the client system is operable to author the questions.

11. The system as recited in claim 1 wherein the researcher server system is operable to provide a coded questionnaire to the client system.

12. A method for creating compiled marketing research data over a computer network comprising the steps of:

creating a plurality of questions from a researcher server system to a plurality of respondent systems;

receiving corresponding responses to the questions from the plurality of respondent systems;

compiling the received responses at the researcher server system in substantially real-time; and

creating the compiled survey responses from the researcher server system to at least one client system in substantially real-time, thereby creating compiled marketing research data over the computer network.

13. The method as recited in claim 12 wherein the step of compiling the received responses at the researcher survey system in substantially real-time further comprises the step of formatting the responses at the researcher server system into a predetermined format.

14. The method as recited in claim 13 further comprising the step of exporting the formatted responses from the researcher server system to the client system.

15. The method as recited in claim 13 wherein the step of formatting the responses at the researcher server system into a predetermined format further comprises formatting the survey response into a raw data format.

16. The method as recited in claim 13 further comprising the step of subjecting the formatted responses to data analysis at the researcher server system.

17. The method as recited in claim 16 wherein the step of subjecting the formatted responses to data analysis at the researcher server system further comprises the step of aggregating the responses at the researcher server system.

18. The method as recited in claim 16 wherein the step of subjecting the formatted responses to data analysis at the server system further comprises the step of performing a multivariate analysis chosen from the group consisting of regression analysis, discriminant analysis, factorial multivariate analysis of variance, factor analysis, hierarchical cluster analysis and partition cluster analysis.

19. The method as recited in claim 18 further comprising the step of selecting the data analysis to be performed at the researcher server system at the client system.

20. The method as recited in claim 12 wherein the step of creating a plurality of questions from a researcher server system to a plurality of respondent systems further comprises creating a plurality of questions from the researcher server system to the plurality of respondent systems during a predetermined time period.

21. The method as recited in claim 12 further comprising the step of authoring the questions from the client system.

22. The method as recited in claim 12 further comprising the step of creating the client system a coded questionnaire.

23. A method for presenting a survey to a respondent comprising the steps of:

generating a plurality of unpresented questions, each unpresented question comprising an instruction and an answer;

sequentially presenting each of the plurality of unpresented questions to the respondent, thereby each unpresented question becomes a presented question;

sequentially receiving responses from the respondent to each of the presented questions;

modifying an answer to one of the unpresented questions of the plurality of questions based upon at least one of the received responses; and

presenting the modified unpresented question to the respondent.

24. The method as recited in claim 23 wherein the step of modifying an answer to one of the unpresented questions further comprises the step of employing an advanced logic system to modify the answer to one of the unpresented questions.

25. The method as recited in claim 24 wherein the step of employing an advanced logic system to modify the answer to one of the unpresented questions further comprises the step of selecting an advanced logic system from the group consisting of a neural network, an expert system and fuzzy logic.

26. The method as recited in claim 23 further comprising the step of modifying the sequence in which the unpresented questions are presented to the respondent based on the received responses from the respondent.

27. The method as recited in claim 23 further comprising the step of deleting an unpresented question based on the received responses from the respondent.

28. The method as recited in claim 23 further comprising the step of selecting the plurality of questions from the question types consisting of radio, checkbox, short text, long text, scaled response, multiple choice, grid with single answer and grid with multi-answer.

29. The method as recited in claim 23 further comprising the step of selecting a stimulus to accompany the presentation of a question, the stimulus chosen from the group consisting of an audio file, a graphical image and a video file.

30. A computer program embodied on a computer readable medium on a researcher server system for creating compiled marketing research data over a computer network comprising:

a code segment for creating a plurality of questions to a plurality of respondents;

a code segment for receiving corresponding responses from the plurality of respondents;

a code segment for compiling the received responses in substantially real-time; and

a code segment for creating the compiled responses to at least one client system in substantially real-time, thereby creating compiled marketing research data over the computer network.

31. The computer program as recited in claim 30 wherein the code segment for compiling the received responses in substantially real-time further comprises a code segment for formatting the responses into a predetermined format.

32. The computer program as recited in claim 31 further comprising a code segment for exporting the formatted responses to the client system.

33. The computer program as recited in claim 32 further comprising a code segment for performing data analysis on the formatted responses.

34. The computer program as recited in claim 33 wherein the code segment for performing data analysis on the formatted responses further comprises a code segment for performing a multivariate analysis chosen from the group consisting of regression analysis, discriminant analysis, factorial multivariate analysis of variance, factor analysis, hierarchical cluster analysis and partition cluster analysis.