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Media planning and buying system and method

  • US 20030229536A1
  • Filed: 03/14/2003
  • Published: 12/11/2003
  • Est. Priority Date: 03/14/2002
  • Status: Abandoned Application
First Claim
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1. A method for planning and executing a marketing communication using a computer-implemented system, the method comprising the steps of:

  • providing a user with interactive guided worksheets for inputting a plurality of campaign criteria data;

    providing an intelligent planning engine for generating a plurality of alternative media plans based on the plurality of campaign criteria data and on a plurality of pricing information retrievable from a cost database;

    allowing the user to manipulate the alternative plans until the user is satisfied and selects a user-approved plan; and

    automating an approval for a purchase of a plurality of media classifications that are described in the user-approved plan.

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