Systems and methods for marketing to existing financial account holders

• US 20030229585A1
• Filed: 06/05/2002
• Published: 12/11/2003
• Est. Priority Date: 06/05/2002
• Status: Abandoned Application

• Current Assignee: Capital One Financial Corporation
• Original Assignee: Capital One Financial Corporation
• Inventors: Butler, Janel
• Application Number:
  US10/161,642
• Publication Number:
  US 20030229585A1
• Time in Patent Office: Days
• US Class Current: 705/39
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes

Abstract

Systems and methods are provided for marketing to an existing customer of a financial account. If, for example, a determination is made that the financial account of the customer is inactive, then one or more upgraded account term(s) are generated. The financial account with the upgraded account term(s) may be more beneficial to the customer. The customer is then notified of the upgraded account term(s). As a result, the customer may be provided with an incentive to more frequently use the existing financial account.

Claims

1. A method for marketing to an existing customer of a financial account, comprising:

determining whether the financial account of the customer is inactive;

if the account is inactive, generating at least one upgraded account term to present to the customer, wherein the financial account with the upgraded account term is more beneficial to the customer;

notifying the customer of the upgraded account term and thereby providing the customer with an incentive to more often use the financial account.

2. The method of claim 1, wherein determining whether an account is inactive comprises:

determining whether an account balance over a predetermined time period is below a threshold value.

3. The method of claim 2, wherein the account is determined to be inactive when the account balance for each payment cycle within the predetermined time period is below the threshold value.

4. The method of claim 2, wherein the account is determined to be inactive when the account balance for a predetermined number of payment cycles within the predetermined time period is below the threshold value.

5. The method of claim 1, wherein determining whether an account is inactive comprises:

determining whether a number of account transactions over a predetermined time period is below a threshold value.

6. The method of claim 5, wherein the account is determined to be inactive when the number of transactions for each payment cycle within the predetermined time period is below the threshold value.

7. The method of claim 5, wherein the account is determined to be inactive when the number of transactions for a predetermined number of payment cycles within the predetermined time period is below the threshold value.

8. The method of claim 1, wherein determining whether an account is inactive comprises:

determining whether the customer'"'"'s use of the account is below a threshold value;

receiving credit information associated with the customer to determine whether the customer is an account holder for another financial account; and

determining that the account is inactive when the customer'"'"'s use of the account is below a threshold value and the customer is determined to be the holder of another financial account.

9. The method of claim 1, wherein determining that the account is inactive further includes:

determining whether the account is inactive based on an account metric, wherein the account metric is based on at least one of an account balance and a number of account transactions;

weighing the account metric based on a number of other financial accounts held by the customer; and

determining that the account is inactive when the weighted account metric exceeds a threshold value.

10. The method of claim 1, wherein notifying the customer further includes:

notifying the customer of the upgraded account term by at least one e-mail, regular mail, and telephone.

11. The method of claim 1, further including:

closing the account if, after upgrading the account, the account remains inactive.

12. The method of claim 1, further including:

returning the account terms to terms existing prior to the upgrading after a predetermined time period has elapsed since the account term was upgraded.

13. A system for marketing to an existing customer of a financial account, comprising:

means for determining whether the financial account of the customer is inactive;

if the account is inactive, means for generating at least one upgraded account term to present to the customer, wherein the financial account with the upgraded account term is more beneficial to the customer;

means for notifying the customer of the upgraded account term and thereby providing the customer with an incentive to more often use the financial account.

14. The system of claim 13, wherein the means for determining whether an account is inactive comprises:

means for determining whether an account balance over a predetermined time period is below a threshold value.

15. The system of claim 14, wherein the account is determined to be inactive when the account balance for each payment cycle within the predetermined time period is below the threshold value.

16. The system of claim 14, wherein the account is determined to be inactive when the account balance for a predetermined number of payment cycles within the predetermined time period is below the threshold value.

17. The system of claim 13, wherein the means for determining whether an account is inactive comprises:

means for determining whether a number of account transactions over a predetermined time period is below a threshold value.

18. The system of claim 17, wherein the account is determined to be inactive when the number of transactions for each payment cycle within the predetermined time period is below the threshold value.

19. The system of claim 17, wherein the account is determined to be inactive when the number of transactions for a predetermined number of payment cycles within the predetermined time period is below the threshold value.

20. The system of claim 13, wherein the means for determining whether an account is inactive comprises:

means for determining whether the customer'"'"'s use of the account is below a threshold value;

means for receiving credit information associated with the customer to determine whether the customer is an account holder for another financial account; and

means for determining that the account is inactive when the customer'"'"'s use of the account is below a threshold value and the customer is determined to be the holder of another financial account.

21. The system of claim 13, wherein the means for determining that the account is inactive further includes:

means for determining whether the account is inactive based on an account metric, wherein the account metric is based on at least one of an account balance and a number of account transactions;

means for weighing the account metric based on a number of other financial accounts held by the customer; and

means for determining that the account is inactive when the weighted account metric exceeds a threshold value.

22. The system of claim 13, wherein the means for notifying the customer further includes:

means for notifying the customer of the upgraded account term by at least one e-mail, regular mail, and telephone.

23. The system of claim 13, further including:

means for closing the account if, after upgrading the account, the account remains inactive.

24. The system of claim 13, further including:

means for returning the account terms to terms existing prior to the upgrading after a predetermined time period has elapsed since the account term was upgraded.