Multiple response means for interactive advertising and information systems

• US 20030229893A1
• Filed: 10/28/2002
• Published: 12/11/2003
• Est. Priority Date: 04/26/2001
• Status: Abandoned Application

• Current Assignee: Vito Sgaraglino
• Original Assignee: Vito Sgaraglino
• Inventors: Sgaraglino, Vito
• Application Number:
  US10/258,965
• Publication Number:
  US 20030229893A1
• Time in Patent Office: Days
• US Class Current: 725/37
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/75 Indicating network or usage conditions on the user display
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4438 Window management, e.g. event handling following interaction with the user interface
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8583 by creating hot-spots
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 5/445 for displaying additional information H04N5/50 takes precedence
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A system and method for providing information to a user in response to a user request. The method includes the steps of displaying an object, the object including a selectable area, receiving the user request responsive to selection of the selectable area, retrieving a user delivery address, retrieving information associated with the selectable area, and delivering the information to the user delivery address. The system includes a user interface, an object displayable on the user interface, an input device for selecting the object, a program operable to receive the user selection, address data associated with the user, information associated with the object, and a device operable to deliver the information to the address data.

Claims

48. (New) A method for providing information to a user in response to a user request, the method comprising the steps of:

displaying an object, the object including a selectable area;

receiving the user request responsive to selection of the selectable area;

retrieving a stored user delivery address;

retrieving information associated with the selectable area; and

delivering the information to the user delivery address.

49. (New) The method of claim 48 wherein the object further comprises an advertisement.

50. (New) The method of claim 49 wherein the advertisement is displayed on a computing device.

51. (New) The method of claim 49 wherein the advertisement is displayed on a wireless telephone.

52. (New) The method of claim 49 wherein the advertisement is displayed on a television.

53. (New) The method of claim 49 wherein the object further includes an image.

54. (New) The method of claim 49 wherein the user delivery address is stored in a database.

55. (New) The method of claim 48 wherein the user delivery address is retrieved without further user input.

56. (New) The method of claim 48 wherein the object further includes an audio component, is displayed as an audio stream, and the selectable area is a time period in the audio component.

57. (New) The method of claim 48 wherein the object further includes a plurality of selectable areas.

58. (New) The method of claim 57 wherein each of the plurality of selectable areas is associated with a responsive function.

59. (New) The method of claim 48 wherein the user delivery address is retrieved from a location accessible to a recipient of the user request.

60. (New) The method of claim 59 wherein the recipient of the user request includes an entity independent of an entity displaying the object.

61. (New) The method of claim 48 wherein the user delivery address includes an address of an interactive television.

62. (New) The method of claim 48 wherein the user delivery address includes an e-mail address.

63. (New) The method of claim 62 wherein a user identifying means is used to retrieve the user delivery address.

64. (New) The method of claim 63 wherein the user identifying means further comprises a telephone identification.

65. (New) The method of claim 63 wherein the user identifying means includes a television device identification.

66. (New) The method of claim 63 wherein the user identifying means includes a cookie.

67. (New) The method of claim 63 wherein the user identifying means includes a processor identification.

68. (New) The method of claim 48 wherein the information retrieved includes video.

69. (New) The method of claim 48 wherein the information retrieved includes audio.

70. (New) The method of claim 48 wherein the information retrieved includes~a coupon.

71. (New) The method of claim 48 wherein the information is retrieved other than in real time.

72. (New) The method of claim 48 wherein the information is delivered to the user in other than real time.

73. (New) The method of claim 48 wherein the information is delivered to a television device.

74. (New) The method of claim 48 wherein the information is delivered to the user without a purchase.

75. (New) A system for providing information to a user in response to a user request, the system comprising:

a user interface;

an object displayable on the user interface and selectable using an input device;

a program operable to receive the user selection;

address data associated with the user;

information associated with the object; and

a device operable to deliver the information to the address data.

76. (New) The system of claim 75 wherein the object is an advertisement.

77. (New) The system of claim 76 further comprising an object identifying means configured to associate the information with the object.

78. (New) The system of claim 76 further comprising a user identifying means configured to look up the address data stored in a database.

79. (New) The system of claim 78 wherein the user identifying means further comprises a telephone identification.

80. (New) The system of claim 78 wherein the user identifying means includes a television device identification.

81. (New) The system of claim 78 wherein the user identifying means includes processor identification.

82. (New) The system of claim 76 further comprising a computing device configured to store the information.

83. (New) The system of claim 76 wherein the user interface includes a television device.

84. (New) The system of claim 76 wherein the user interface includes a web browser.

85. (New) The system of claim 76 wherein the user interface further comprises a telephone.

86. (New) The system of claim 85 wherein the object includes an audio stream.

87. (New) The system of claim 76 wherein the object includes a plurality of selectable inputs.

88. (New) The system of claim 87 wherein the selectable inputs include selectable areas.

89. (New) The system of claim 76 wherein the program includes an encryption/decryption engine.

90. (New) The system of claim 76 wherein the program includes an access control means.

91. (New) The system of claim 76 wherein the address data further comprises a plurality of address associated with a user.

92. (New) The system of claim 76 wherein the input device includes a wireless device.

93. (New) The system of claim 76 wherein the input device includes an audio device.

94. (New) A method for providing information to a user in response to a user request, the method comprising the steps of:

displaying an advertisement, the advertisement responsive to a selectable input;

receiving the user request responsive to selection of the selectable input;

automatically retrieving a previously stored user delivery address;

retrieving information associated with the advertisement; and

delivering the information to the user delivery address.

95. (New) The method of claim 94 wherein the selectable input includes a button.

96. (New) The method of claim 95 wherein the button is a telephone button.

97. (New) The method of claim 95 wherein the button is a television control device button.

98. (New) The method of claim 95 wherein the button is a graphical interface pointing device button.

99. (New) The method of claim 94 wherein the selectable input includes a voice recognition process.

100. (New) The method of claim 94 wherein the selectable input includes a wireless device.

101. (New) A system for providing information to a user in response to a user request, the system comprising:

a user interface;

an advertisement displayable on the user interface and selectable using an input device;

follow-up material relating to the advertisement; and

means for automatically delivering the follow-up material to a previously stored user delivery address in response to selection of the advertisement.

102. (New) The system of claim 101 wherein the means for automatically delivering the,follow-up material are independent of a web site on which the advertisement is displayed.

103. (New) The system of claim 101 wherein the advertisement is displayed on a television device.

104. (New) The system of claim 101 wherein the advertisement is displayed on a wireless device.

105. The system of claim 104 wherein the wireless device is a telephone and the display is audio.

106. (New) A method for providing information to a user in response to a user request, the method comprising the steps of:

displaying an advertisement, the advertisement including a selectable input;

receiving the user request responsive to selection of the selectable input;

retrieving a user delivery address;

retrieving information associated with the selectable input; and

delivering the information to the user delivery address in such manner that the user can select when to view the information.

107. (New) The method of claim 106 wherein the information is delivered as e-mail.

108. (New) The method of claim 106 wherein the information is delivered as video.

109. (New) The method of claim 108 wherein the information is delivered to a digital VCR.