Sending advertisements to customers identified by a non-viewable database
First Claim
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1. A method for directing advertising to a select list of customers, the method comprising the steps of;
- receiving a request comprising search arguments wherein the search arguments define a customer interest group;
receiving an advertisement, the advertisement to be sent to customers in the interest group;
performing a blind search of a database using the search arguments, the database comprising public and private information about a customer wherein only the public information is viewable by the search requester; and
transmitting the advertisement on behalf of the requester to a customer address of a customer found in the blind search.
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Abstract
Advertising is directed to a select list of customers. A request comprising arguments defining a customer interest group is used to perform a blind search of a database. The database comprises public and private information about a customer wherein only the public information is viewable by the search requester. An advertisement is sent on behalf of the requester to the customer address(es) of customer(s) found in the blind search such that private information is not provided to the requester.
58 Citations
15 Claims
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1. A method for directing advertising to a select list of customers, the method comprising the steps of;
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receiving a request comprising search arguments wherein the search arguments define a customer interest group;
receiving an advertisement, the advertisement to be sent to customers in the interest group;
performing a blind search of a database using the search arguments, the database comprising public and private information about a customer wherein only the public information is viewable by the search requester; and
transmitting the advertisement on behalf of the requester to a customer address of a customer found in the blind search. - View Dependent Claims (2, 3, 4, 5)
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6. A system for directing advertising to a select list of customers, the system comprising;
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a receiver receiving a request comprising search arguments and an advertisement wherein the search arguments define a customer interest group;
a search application performing a blind search of a database using the search arguments, the database comprising public and private information about a customer wherein only the public information is viewable by the search requester; and
a transmitter transmitting the advertisement on behalf of the requester to a customer address of a customer found in the blind search. - View Dependent Claims (7, 8, 9, 10)
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11. A computer program product for directing advertising to a select list of customers, the computer program product comprising a computer readable medium having computer readable program code therein, the computer program product comprising the steps of;
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computer readable program code for receiving a request comprising search arguments wherein the search arguments define a customer interest group;
computer readable program code for receiving an advertisement, the advertisement to be sent to customers in the interest group;
computer readable program code for performing a blind search of a database using the search arguments, the database comprising public and private information about a customer wherein only the public information is viewable by the search requester; and
computer readable program code for transmitting the advertisement on behalf of the requester to a customer address of a customer found in the blind search. - View Dependent Claims (12, 13, 14, 15)
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Specification