Method and system for visual comparison and/or evaluation

• US 20030236696A1
• Filed: 06/20/2002
• Published: 12/25/2003
• Est. Priority Date: 06/20/2002
• Status: Abandoned Application

• Current Assignee: Unilever Home & Personal Care USA (Unilever PLC)
• Original Assignee: Unilever Home & Personal Care USA (Unilever PLC)
• Inventors: Cece, Anthony, Fabricant, David, Krishnan, Srinivasan
• Application Number:
  US10/177,793
• Publication Number:
  US 20030236696A1
• Time in Patent Office: Days
• US Class Current: 705/26.64
• CPC Class Codes: G06Q 10/101 Collaborative creation, e.g. joint development of products or services
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0629 for generating comparisons

Abstract

The invention provides a website based method for comparing product or product concepts or for comparing single product or concept over two or more time intervals. The novelty of the invention is making such forced choice testing over a website made accessible to selected panelists.

Claims

1. A website based method for visually comparing two or more products or product concepts and/or for evaluating one or more products or concepts, wherein said method comprises:

(a) generating computer pictures or movies of said single product or concept;

or of said two or more products or product concepts;

(b) posting said pictures or movies on a computer website;

(c) establishing access to said website to consumers so that the website can be accessed from any geographic location chosen by said consumer; and

(d) providing instructions to said consumers to compare and/or evaluate a choice or choices from said posted pictures or movies.

2. A method according to claim 1, wherein two products or concepts are compared.

3. A method according to claim 1, wherein said pictures are on a JPEG file.

4. A method according to claim 1, wherein said movies are on an MPEG file.

5. A method according to claim 1, wherein instructions are provided on the screen.

6. A method for obtaining data about consumer preference by using method of claim 1.

7. A system for obtaining forced comparison data which comprises using the method of claim 1.