Anonymous electronic marketing method and system
First Claim
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1. A method for anonymous electronic marketing, the method comprising the steps of:
- (a) detecting a presence of at least one article of digital apparel on a consumer by a processing system;
(b) utilizing data of the at least one article by the processing system to determine attributes of the at least one article;
(c) providing a profile of the consumer based on the attributes by the processing system; and
(d) providing information to the consumer based on the profile.
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Abstract
Aspects for anonymous electronic marketing are described. The aspects include detecting the presence of one or more articles of digital apparel from the consumer by a processing system. Identifying data of the one or more articles is utilized by the processing system to determine attributes of the one or more articles. Providing a profile of the consumer based on the attributes follows, and information is provided to the consumer based on the profile.
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Citations
17 Claims
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1. A method for anonymous electronic marketing, the method comprising the steps of:
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(a) detecting a presence of at least one article of digital apparel on a consumer by a processing system;
(b) utilizing data of the at least one article by the processing system to determine attributes of the at least one article;
(c) providing a profile of the consumer based on the attributes by the processing system; and
(d) providing information to the consumer based on the profile. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system for anonymous electronic marketing, the system comprising:
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a consumer wearing one or more articles of digital apparel;
a database system for storing attributes associated with digital apparel; and
at least one processing system for receiving inquiries from the consumer, for identifying presence of the one or more articles, for accessing the database system to form a profile of the consumer based on the attributes, and for responding to the inquiry with targeted market information based on the profile. - View Dependent Claims (8, 9, 10, 11)
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12. A method for anonymous electronic marketing, the method comprising the steps of:
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(a) identifying that a consumer is wearing at least one digital apparel;
(b) determining attributes associated with the at least one digital apparel identified; and
(c) profiling the consumer based on the attributes to deliver information. - View Dependent Claims (13, 14, 15, 16, 17)
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Specification