Collection of behavior data on a broadcast data network

• US 20040002896A1
• Filed: 06/28/2002
• Published: 01/01/2004
• Est. Priority Date: 06/28/2002
• Status: Abandoned Application

• Current Assignee: Nokia Corporation
• Original Assignee: Nokia Corporation
• Inventors: Alanen, Jenni, Luoma, Juha-Pekka, Hussmann, Holger
• Application Number:
  US10/183,646
• Publication Number:
  US 20040002896A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/66 for using the result on distributors' side

Abstract

A method, system, and computer program product for collecting usage data to assist an advertiser with a targeted marketing activity wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user. The method comprises receiving a data resource from a communications network, storing the data resource, displaying the data resource for a first user, extracting usage data that relates a characteristic of the first user to a characteristic of the data resource, and storing the usage data. The method may further comprise requesting the data resource.

Claims

1. A method for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:

receiving a data resource from a communications network;

storing the data resource;

displaying the data resource for a first user;

extracting usage data that relates a characteristic of the first user to a characteristic of the data resource; and

storing the usage data,

wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user.

2. The method of claim 1, wherein the data resource is not requested by the first user.

3. The method of claim 1, further comprising:

requesting the data resource.

4. The method of claim 1, wherein the communications network is a broadcast data network.

5. The method of claim 1, wherein the communications network is a hybrid network.

6. The method of claim 5, wherein the hybrid network includes broadcast data and Internet data.

7. The method of claim 6, wherein the broadcast data includes television broadcast data.

8. The method of claim 7, wherein the television broadcast data includes digital video broadcast data, streaming video data, video-on-demand data, or near video-on-demand data.

9. The method of claim 6, wherein the Internet data includes web page data, software download data, digital image data, music download data, video download data, radio station data, real-time music streaming, multimedia content data for books, magazines, or newspapers, or electronic commerce data.

10. The method of claim 1, further comprising:

creating a profile for a user; and

storing the profile,

wherein the profile includes at least one content filtering requirement.

11. The method of claim 10, wherein the data resource satisfies said at least one content filtering requirement.

12. The method of claim 10, wherein said at least one content filtering requirement includes at least one content category type.

13. The method of claim 10, wherein the storing of the profile is on a client computer.

14. The method of claim 13, further comprising:

uploading the profile from the client computer to a server computer connected to the client computer; and

monitoring the communications network for said at least one content filtering requirement.

15. The method of claim 10, wherein the creating of the profile further comprises:

providing demographic data for the user; and

selecting at least one content category type for the user to receive.

16. The method of claim 10, wherein the creating of the profile further comprises:

providing demographic data for the user; and

selecting at least one content category type for the user to not receive.

17. The method of claim 1, wherein a multimedia viewer or a web browser displays the data resource.

18. The method of claim 1, wherein the characteristic of the first user includes identification data for the user.

19. The method of claim 1, wherein the characteristic of the data resource includes at least one content category type.

20. A system for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:

a memory device; and

a processor disposed in communication with the memory device, the processor configured to;

receive a data resource from a communications network;

store the data resource;

display the data resource for a first user;

extract usage data that relates a characteristic of the first user to a characteristic of the data resource; and

store the usage data,

wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user.

21. The system of claim 20, wherein the data resource is not requested by the first user.

22. The system of claim 20, the processor further configured to:

request the data resource.

23. The system of claim 20, wherein the communications network is a broadcast data network.

24. The system of claim 20, wherein the communications network is a hybrid network.

25. The system of claim 24, wherein the hybrid network includes broadcast data and Internet data.

26. The system of claim 25, wherein the broadcast data includes television broadcast data.

27. The system of claim 26, wherein the television broadcast data includes digital video broadcast data, streaming video data, video-on-demand data, or near video-on-demand data.

28. The system of claim 25, wherein the Internet data includes web page data, software download data, digital image data, music download data, video download data, radio station data, real-time music streaming, multimedia content data for books, magazines, or newspapers, or electronic commerce data.

29. The system of claim 20, the processor further configured to:

create a profile for a user; and

store the profile,

wherein the profile includes at least one content filtering requirement.

30. The system of claim 29, wherein the data resource satisfies said at least one content filtering requirement.

31. The system of claim 29, wherein said at least one content filtering requirement includes at least one content category type.

32. The system of claim 29, wherein the processor stores the profile on a client computer.

33. The system of claim 32, the processor further configured to:

upload the profile from the client computer to a server computer connected to the client computer; and

monitor the communications network for said at least one content filtering requirement.

34. The system of claim 29, wherein to create the profile, the processor is further configured to:

provide demographic data for the user; and

select at least one content category type for the user to receive.

35. The system of claim 29, wherein to create the profile, the processor is further configured to:

provide demographic data for the user; and

select at least one content category type for the user to not receive.

36. The system of claim 20, wherein a multimedia viewer or a web browser displays the data resource.

37. The system of claim 20, wherein the characteristic of the first user includes identification data for the user.

38. The system of claim 20, wherein the characteristic of the data resource includes at least one content category type.

39. A computer program product for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:

a computer readable medium;

program code in the computer readable medium for receiving a data resource from a communications network;

program code in the computer readable medium for storing the data resource;

program code in the computer readable medium for displaying the data resource for a first user;

program code in the computer readable medium for extracting usage data that relates a characteristic of the first user to a characteristic of the data resource; and

program code in the computer readable medium for storing the usage data,

wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user.

40. The computer program product of claim 39, wherein the data resource is not requested by the first user.

41. The computer program product of claim 39, further comprising:

program code in the computer readable medium for requesting the data resource.

42. The computer program product of claim 39, wherein the communications network is a broadcast data network.

43. The computer program product of claim 39, wherein the communications network is a hybrid network.

44. The computer program product of claim 43, wherein the hybrid network includes broadcast data and Internet data.

45. The computer program product of claim 44, wherein the broadcast data includes television broadcast data.

46. The computer program product of claim 45, wherein the television broadcast data includes digital video broadcast data, streaming video data, video-on-demand data, or near video-on-demand data.

47. The computer program product of claim 44, wherein the Internet data includes web page data, software download data, digital image data, music download data, video download data, radio station data, real-time music streaming, multimedia content data for books, magazines, or newspapers, or electronic commerce data.

48. The computer program product of claim 39, further comprising:

program code in the computer readable medium for creating a profile for a user; and

program code in the computer readable medium for storing the profile,

wherein the profile includes at least one content filtering requirement.

49. The computer program product of claim 48, wherein the data resource satisfies said at least one content filtering requirement.

50. The computer program product of claim 48, wherein said at least one content filtering requirement includes at least one content category type.

51. The computer program product of claim 48, wherein the program code in the computer readable medium stores the profile on a client computer.

52. The computer program product of claim 51, further comprising:

program code in the computer readable medium for uploading the profile from the client computer to a server computer connected to the client computer; and

program code in the computer readable medium for monitoring the communications network for said at least one content filtering requirement.

53. The computer program product of claim 48, wherein the program code in the computer readable medium for creating the profile further comprises:

program code in the computer readable medium for providing demographic data for the user; and

program code in the computer readable medium for selecting at least one content category type for the user to receive.

54. The computer program product of claim 48, wherein the program code in the computer readable medium for creating the profile further comprises:

program code in the computer readable medium for providing demographic data for the user; and

program code in the computer readable medium for selecting at least one content category type for the user to not receive.

55. The computer program product of claim 39, wherein a multimedia viewer or a web browser displays the data resource.

56. The computer program product of claim 39, wherein the characteristic of the first user includes identification data for the user.

57. The computer program product of claim 39, wherein the characteristic of the data resource includes at least one content category type.

58. A method for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:

storing at least one content filtering requirement for a first user;

monitoring a communications network for a data resource that satisfies said at least one content filtering requirement;

storing the data resource;

displaying the data resource for the first user;

extracting usage data that relates a characteristic of the first user to a characteristic of the data resource; and

storing the usage data,

wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user.

59. The method of claim 58, wherein said at least one content filtering requirement includes at least one content category type.

60. The method of claim 59, wherein the monitoring of the communications network further comprises:

comparing a content category type for the data resource to said at least one content category type.

61. A system for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:

a memory device; and

a processor disposed in communication with the memory device, the processor configured to;

store at least one content filtering requirement for a first user;

monitor a communications network for a data resource that satisfies said at least one content filtering requirement;

store the data resource;

display the data resource for the first user;

extract usage data that relates a characteristic of the first user to a characteristic of the data resource; and

store the usage data,

wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user.

62. The system of claim 61, wherein said at least one content filtering requirement includes at least one content category type.

63. The system of claim 62, wherein to monitor the communications network, the processor is further configured to:

compare a content category type for the data resource to said at least one content category type.

64. A computer program product for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:

a computer readable medium;

program code in the computer readable medium for storing at least one content filtering requirement for a first user;

program code in the computer readable medium for monitoring a communications network for a data resource that satisfies said at least one content filtering requirement;

program code in the computer readable medium for storing the data resource;

program code in the computer readable medium for displaying the data resource for the first user;

program code in the computer readable medium for extracting usage data that relates a characteristic of the first user to a characteristic of the data resource; and

program code in the computer readable medium for storing the usage data, wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user.

65. The computer program product of claim 64, wherein said at least one content filtering requirement includes at least one content category type.

66. The computer program product of claim 65, wherein the program code in the computer readable medium for monitoring the communications network further comprises:

program code in the computer readable medium for comparing a content category type for the data resource to said at least one content category type.