In-store (on premises) targeted marketing services for wireless customers

• US 20040002897A1
• Filed: 01/24/2003
• Published: 01/01/2004
• Est. Priority Date: 06/27/2002
• Status: Abandoned Application

• Current Assignee: SBC Properties, L.P.
• Original Assignee: SBC Properties, L.P.
• Inventors: Vishik, Claire Svetlana
• Application Number:
  US10/248,507
• Publication Number:
  US 20040002897A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 2463/101 applying security measures for digital rights management data processing systems or methods, specially adapted for commerce, e.g. marketing, shopping, billing, auctions or e-commerce G06Q30/00
• CPC Class Codes: H04L 2463/102 applying security measure for e-commerce data processing systems or methods, specially adapted for e-commerce G06Q30/00
• CPC Class Codes: H04L 51/00 User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
• CPC Class Codes: H04L 63/08 for authentication of entities cryptographic mechanisms or cryptographic arrangements for entity authentication H04L9/32
• CPC Class Codes: H04L 63/10 for controlling access to devices or network resources
• CPC Class Codes: H04N 21/816 involving special video data, e.g 3D video

Abstract

Upon arrival in a store, the identity and profile of wireless customers are determined. In one embodiment, the wireless device associated with users relays to the promotion system specific identification numbers (IDs) obtained from a wireless device corresponding to the customers. Then, the promotion system uses the IDs to retrieve a stored profile of the users in question and matches a plurality of promotions to their interests and habits. These promotions are then presented to the users either during shopping or at checkout.

Claims

1. A system providing on-premises targeted promotions to customers, said system comprising:

a local server, said server receiving an identification of a proximate customer mobile device via a network;

said local server communicating with a profile database and receiving identifying categorical preference information associated with said identification number;

said local server matching said categorical profile preference information with local categorical promotional information to produce targeted matched promotions, and

said server electronically providing said matched promotions to said customers.

2. A system providing on-premises targeted promotions to customers as per claim 1, wherein said local categorical promotional information comprises promotions available at said premises.

3. A system providing on premises targeted promotions to customers, as per claim 1, wherein said local categorical promotional information comprises promotions available from vendors affiliated with said premises.

4. A system providing on-premises targeted promotions to customers, as per claim 1, wherein said network is a wireless communication network.

5. A system providing on-premises targeted promotions to customers, as per claim 1, wherein said profile database is located remote from said local server and said local server communicates with said remote profile database over the Internet.

6. A system providing on premises targeted promotions to customers, as per claim 1, wherein said local server matching provides promotions benefiting both customers and vendors of said local server.

7. A system providing on-premises targeted promotions to customers, as per claim 1, wherein said server electronically provides said matched promotions to customer mobile devices via said network.

8. A system providing on-premises targeted promotions to customers, as per claim 7, wherein said mobile device comprises a cellular telephone, personal digital assistant, or two-way pager.

9. A system providing on-premises targeted promotions to customers, as per claim 1, wherein said server electronically provides said matched promotions to customers during checkout transaction.

10. A system providing on-premises targeted promotions to customers, as per claim 1, wherein said customers choose a promotion from said matched promotions.

11. A system providing on-premises targeted promotions to customers, as per claim 1, wherein said chosen promotion is obtained during a checkout transaction.

12. A system providing on-premises targeted promotions to customers, as per claim 1, wherein said identification number is encrypted.

13. A system providing on-premises targeted promotions to customers, as per claim 1, wherein said mobile device requests said customer authentication information.

14. A system providing on-premises targeted promotions to customers, as per claim 13, wherein said authentication information is requested at the register during a checkout transaction.

15. A system providing on-premises targeted promotions to customers, as per claim 13, wherein said authentication information is requested before said matched promotions are provided to said customers.

16. A system providing on-premises targeted promotions to customers, as per claim 14 or claim 15, wherein said authentication information comprises one or more of the following:

biometrics, a registered credit card, personal identification number, password, fingerprint authentication, or voice authentication.

17. A method providing on-premises targeted promotions to customers possessing an electronic mobile device, said method comprising:

wirelessly receiving an identification number of said customers'"'"' electronic mobile device;

a computer-based step of obtaining categorical profile preference information of said customers based on said identification number from a database;

a computer-based step of obtaining categorical promotional information available to said premises;

a computer-based step of matching said categorical profile preference information with said categorical promotional information to obtain relevant targeted promotions; and

electronically providing said relevant targeted promotions to said customers or store employee at checkout.

18. A method providing on-premises targeted promotions to customers, as per claim 17, wherein said method of electronically providing said targeted promotions comprises one, or a combination of:

actively displaying said targeted matched promotions to said customers'"'"' mobile device, passively sending said targeted matched promotions to a register during a checkout transaction, or passively sending said targeted matched promotions to said customers'"'"' mobile device.

19. A method providing on-premises targeted promotions to customers, as per claim 17, wherein said mobile device comprises a cellular telephone, personal digital assistant, or two-way pager.

20. A method providing on-premises targeted promotions to customers, as per claim 17, further comprising choosing from said targeted promotions during a checkout transaction.

21. A method providing on-premises targeted promotions to customers, as per claim 17, requesting customer authentication information.

22. A method providing on-premises targeted promotions to customers, as per claim 21, wherein said authentication information is requested at the register during a checkout transaction.

23. A method providing on-premises targeted promotions to customers, as per claim 21, wherein said authentication information is requested before said matched promotions are provided to said customers.

24. A method providing on-premises targeted promotions to customers, as per claim 22 or claim 23, wherein said authentication information comprises one or more of the following:

biometrics, a registered credit card, personal identification number, password, fingerprint authentication, or voice authentication.

25. A method implemented in a portable device to provide customers with promotions that are targeted to the preferences of said customers, based upon a wireless interaction between said portable device and a server, said server located proximate to said customers, said method comprising the steps of:

wirelessly relaying an identification number to said server;

receiving a match of categorical profile preference information associated with said identification number from a database, and categorical promotional information of said proximate location.